Colors and designs are both aspects which many people believe to be the most important forces behind a logo’s success. But an equally important aspect is the font used in the logo. In fact, there are many brands whose logo focuses mainly on the brand’s name written in a specific font, and even seeing that font in those colors brings to mind that logo for the viewers.
Nowadays there is a vast array of font options for logos or other visual mediums to choose from, so that designers can easily make a decision on what font works best in that particular scenario. But making the right decision about the font or typeface can be far more complicated. Experience and training with the right seniors and teams can help a designer use the perfect font, and modify the conventional typeface to the aesthetics of the logo design itself. That results in a logo that is not only unique in terms of design, but can also result in a unique typeface, which whenever used by someone else in the future will bring up the images of your logo in the viewers’ minds.
The logo for Coca-Cola is a prime example of this phenomenon. The logo itself is based on the font and the typeface, so that the company has personified the typeface itself is a testament to its perfect placement and use in the brand’s visual presence. That is because in many cases, the typeface itself is an integral part of the visuals of a logo.
A good font can make or break your logo. It can help elaborate the story your logo is trying to portray, and therefore it is always better to get your logo design services from an experienced logo designer who will first understand your business and then get on with designing your logo using the perfect font and typeface.
Nowadays there are a lot of fonts out there for a logo designer aspiring to create a great logo, but that many choices can be a big hurdle when choosing the right logo. Despite that, we have compiled a list of some of the most versatile and commonly used fonts that any designer must have under their belts. So let’s see what these fonts are.
Top Fonts For All Designers:
Garamond
One of the most interesting things about this is that Garamond is not a single font, but rather a family of fonts containing different typefaces that are different from each other, yet adhere to some basic rules so that they belong to the same family. This family of fonts has high readability while still retaining a sense of elegance and style, and is therefore a good starting point for many designers when they design a logo.
This group includes many typefaces, such as the Adobe Garamond, the EB Garamond, ITC Garamond and many more. As it has a large variety of these typefaces, this is generally used by many magazines, websites, and books – basically long form texts.
This font was first released in the late 1980’s, and has seen heavy use since then.
Helvetica
One of the most popular fonts in the design world today, Helvetica has a special position in the hearts of many experienced professional designers. This font has come bundled by default in computers since the mid 1980’s, and that is only of the many reasons this font is so popular.
There are two schools of thought related to this font in the design world, and that is related to the spacing between the characters of this typeface. Some designers believe that the characters are spaced too tightly, while others believe that its high legibility offsets the tight spacing quite effectively.
Whatever school of thought you may personally belong to, one thing is certain. This font is not a one style fits all, and you need to be sure that this typeface goes with the overall message of your logo before incorporating it.
Trajan
This font has a long history of being used in the film industry, especially in Hollywood. This font has been quite popular with designs that are meant to denote history, longevity or a sense of commitment, and is therefore popular with companies that deal with marriages, general practice of law, religious themes or general historical artifacts.
This typeface is designed to look aged and seasoned, and was designed in the late 1980’s by designer Carol Twombly. It is a serif typeface, and it is based on the square capital characters of the roman type. It is a highly versatile font, and if used properly, can be quite beneficial in your custom logo design.
Futura
The font Futura is quite popular and successful because of its geometric designs of its curves and angles of the characters. Because it uses a uniform geometric design, this font is highly popular when designing logos that will be displayed on multiple mediums of different sizes, as its design makes it ideal for scalability. That is why it is one of the most popular choices for logos with small text, as its use makes it legible without blowing the characters up in size.
Bodoni
This font is the most popular, as well as ideal, in logos that want austerity as well as style to be embodied. The serifs are flat and without brackets, and the inherent narrow structure of the font is quite aesthetic. This typeface comes in both thick and thin strokes, which are quite easy to identify separately when used.
The reason for this font’s aesthetic appearance is because it uses a careful geometric design, which makes its curves and angles all the more appealing. A popular example of its use is in the logo of the magazine “Vogue”.
Didot
This is a Serif as well as Didone typeface, which was designed in 1799 by the designer Didot. The designer designed multiple variants of this typeface, one of which has been in use quite successfully in the Italian brand Giorgio Armani’s logo. Not only that, this font has been quite commonplace within the fashion industry, with uses spanning brands as well as brands related to fashion, such as the popular modeling reality show “America’s Next Top Model”.
The reason behind it is that it is quite easy to read and identify, especially when used in conjunction with high contrast colors, and being easily identifiable is one of the important tenets of logo design, especially in such competitive industries such as fashion.
FF Blur
This font was developed at the start of the 1990’s, by designer Neville Brody, who hailed from England. This font was an experimental font, of the sans-serif type. The designer created this font by using the blur tool of the Adobe Photoshop onto an existing font of the same family, thus creating this artistic typeface that is still going strong, almost three decades later.
This font, was one of the most used fonts and typefaces in the 90’s era, with usage ranging from kids shows on nickelodeon, to music shows and albums covers for MTV. Basically, it is one of the symbols of the bygone 90’s and is a staple for anyone remembering that time.
It has also been included in the list of designs which are going to be added to the collection of long-lasting or era defining fonts and typefaces in the Museum of Modern Art, situated in New York City.
At the end, we can only hope that this article helped you choose the right fonts for your logo designs. Whatever the font and typeface you use, the key factor to remember is that it should be easily readable. If the logo is not readable, it is easily forgettable. And if the logo you designed after so much effort is easily forgettable instead of being easy to remember, then all that effort is wasted.
If you believe that “I won’t find a reliable logo designer near me”, then you are mistaken. Go on over to LogoMagicians and get their expert designers schedule a meeting online for your convenience.
