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Education portal EasyUni couldn’t have predicted how the occasions panorama would change so drastically within the span of underneath a yr, but destiny had determined they’d be ready for it anyway.
For the previous few years, they’d been listening to from their college shoppers how they’ve been lowering their participation and funding in bodily training gala’s as a result of they weren’t getting good ROI.
They have been as a substitute investing extra in on-campus open days. “However, one of the issues of on-campus physical open days is that typically only people who live nearby can visit,” Edwin Tay, CEO and co-founder of EasyUni instructed Vulcan Post.
“If your campus is in KL, it’s very hard for someone living in Penang or Johor to visit. More so for students and parents in Sabah and Sarawak.”
The tipping level was once they have been approached by a consumer in mid-2019 who requested them to develop a customized digital open day web site.
“We thought instead of developing a custom website, why don’t we productise this and offer it to more universities and colleges as a platform?” Edwin recalled.
Development on Fairwiz thus started in November 2019, simply in time earlier than the pandemic peaked.
Virtual Events Are More Necessary Than Ever Now
Fairwiz is EasyUni’s reply to academic establishments’ woes about bodily occasions, because it’s a platform that permits them to host digital open days, profession and training gala’s, onboarding and even pupil orientations on their very own web site.
EasyUni’s community of universities serves as an awesome place to begin for Fairwiz’s development, contemplating it already operates quite a lot of main training portals in Southeast Asia and the Middle East.
“Fairwiz customers can distribute their events on EasyUni websites to gain exposure and attendees amongst the EasyUni community of millions of students worldwide. Some of them choose to engage EasyUni’s services to promote their events via pay-per-click campaigns,” Edwin shared.
Rather than letting the platform dictate how universities used it, the thought the staff had in thoughts was for it to be versatile. All that universities want to completely utilise it’s creativity.
An instance could be shoppers who use Fairwiz for his or her faculties’ digital orientation days, the place membership presidents man their very own digital cubicles to recruit freshmen.
These digital cubicles may also be utilized in bootcamp “demo days” the place trainees can showcase their merchandise/providers to guests. In all, the chances would solely be restricted by the shoppers themselves.
Tackling the training sector first made sense due to EasyUni’s 10-year experience within the business, however Edwin has no plans on limiting themselves to solely this.
A Bright Future For Virtual Events
At this stage of digital occasions know-how, I’d say digital occasions simply can’t measure as much as the expertise of bodily being at an occasion.
But the staff isn’t making an attempt to disrupt bodily occasions, Edwin clarified, acknowledging that these have their very own strengths and positives.
“At this stage, we’re offering customers a platform that they can use to supplement their physical events. But we look forward to a future where VR hardware becomes as ubiquitous as smartphones.”
To deal with that “lonely” feeling of attending a digital occasion, Fairwiz has launched options like a real-time customer counter at every sales space, and an exercise feed. More options are being deliberate for launch too.
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The dashboard of a Fairwiz consumer, for instance / Image Credit: Fairwiz -
As anticipated, reception for Fairwiz has been fairly good. The pandemic has accelerated the adoption of digital areas, and the identical goes for the training business.
“We completed v1 of Fairwiz sometime in March, and since then we’ve managed to get a dozen or so customers such as University Malaya, MSU, Nottingham University Malaysia, etc.,” Edwin shared.
“However, we believe that Fairwiz has a bright future even after the world goes back to normal. As you can imagine, it’s not possible to for universities and colleges to have physical events everywhere.”
In necessary markets, Edwin foresees that establishments would most likely host bodily occasions, whereas in different markets, they might host on-line occasions.
The World Is Their Oyster
Since 2014, MaGIC has served as certainly one of EasyUni’s (and now Fairwiz) largest mentors. Throughout their journey, the EasyUni staff themselves took half in a few profession gala’s, a demo day for academy/bootcamp individuals, and a advertising bootcamp (Distro Dojo).
“The marketing bootcamp was quite informative and useful to our team,” Edwin mentioned, including, “MaGIC also gave us exposure via overseas events to help us with our expansion drive.”
Outside of Malaysia, EasyUni additionally has an workplace in Saudi Arabia with a staff that’s actively advertising Fairwiz within the Middle East, and that has already drawn in a number of clients there too.
Besides that, they’ve received a associate in North America that’s increasing their attain in that market, and Fairwiz is constant the seek for extra companions via their associate programme to develop.
- You can study extra about EasyUni right here, and Fairwiz right here.
- You can learn extra training associated articles right here.
Featured Image Credit: Edwin Tay, CEO and co-founder of EasyUni and Fairwiz
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