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by Shayne Tilley, Head of Marketing at 99designs
As we not far away on what’s been one of the difficult years in historical past, many enterprise homeowners and entrepreneurs are already planning for a brighter future in 2021 with model makeovers and even new product launches on the horizon.
Whether you’re in search of inventive inspiration for a brand new model or pondering of how to freshen and modernize an present enterprise, being conscious of rising traits is an efficient place to start out. While you could not at all times have to be on the slicing fringe of design, an outdated feel and appear can ship the incorrect message to potential clients and in some circumstances even price you a sale.
Here are 5 of probably the most inventive and provoking design traits set to form 2021, as predicted by the worldwide neighborhood of freelance graphic designers engaged on 99designs:
1. Retro Futurism.
Unlike the darker Sci-Fi visions of at present’s films and TV exhibits like “Black Mirror,” retro futurism harks again to a time when science promised flying automobiles and x-ray glasses. Perhaps as an antidote to pandemic-induced doom and gloom, this type expresses optimism by emphasizing shiny colours, computer-inspired typography, and curves—from fishbowl area helmets to arches and domes. This web site design for a sensible assistant product from designer Serhii Polyvanyi is a superb instance of this idea utilized to fashionable expertise, as is this packaging for Atomic Hot Snacks.
2. Abstract Psychedelia.
Stressful instances in historical past have been confirmed to spark waves of nostalgia inside popular culture and promoting, and this development (just like retro futurism) embraces themes of the previous. In this case, it’s the music and artwork scenes of the Nineteen Sixties that impressed psychedelia. Similar to that period’s social upheaval and interval of experimentation, present summary psychedelic imagery conveys the sense that designers are shifting past conventional constraints. In 2021, graphic designers might be reviving psychedelia by way of extreme coloration and intensely intricate abstractions.
What’s new right here is an emphasis on symmetry among the many distorted shapes and jumbled imagery, which lends a stability inside the chaos. Early adoption of this development will be present in The Welder’s Dog Session Ale label by design agency Trickstore or this album cowl for High Tide Sound System by Raisa Álava.
3. Symbol Revival.
The energy of basic symbols lies of their capability to transcend language. Designers are leveraging this energy in 2021 to create aspirational icons of resilience, progress and empowerment. In specific, we discover an growing variety of symbols depicting energy, similar to goddesses, birds, the celebs and stoic lions (similar to these logos developed for a Solar Company by Allan Peters). We additionally see the modernization of basic visible motifs, similar to svart ink’s celestial design for Deep River charcoal cleaning soap or the black and white animal logos from George Bokhua. Through basic symbols, designers are shaping the talismans we’ll must ward away despair within the coming 12 months.
4. Authentic Representation.
The Black Lives Matter motion that erupted this previous May is certainly an unprecedented watershed second of world protest — one which we hope is simply the beginning of a vital reexamination of systemic prejudice and racism all through all sectors, together with design. On the 99designs platform, we’ve got already seen designers make efforts to ditch fashions in favor of genuine and various folks in illustration and inventory images. We think about that this can go even additional in 2021, past mere inclusivity to celebration of varied cultures, pores and skin tones, ages and identities.
5. Elements of Nature.
With most of us cooped up inside since spring, unable to see pals or socialize, nature and the outside have come to carry a better enchantment as an avenue of escape, freedom and leisure. And for these confined to residences in city environments, pictures of out of doors vistas and inexperienced areas evoke serenity, renewal and progress. The development manifests itself in a variety of types — from leafy patterns (like with these vegan chocolate bars) and earth-tone coloration schemes (such because the milk carton packaging for cleaning soap model Bosq) to panoramic pictures of iconic landscapes. What’s important as we transfer into 2021 is that this traits is now not confined to environmentally-conscious merchandise, however will be discovered throughout a wider array of manufacturers and merchandise.
In graphic design, as in enterprise, the excellent news is that every new 12 months brings the chance for a reset. Given the challenges of 2020, the approaching months current an opportunity to breathe new life into your model by leveraging one or a number of of the energizing, optimistic, nature-oriented and inventive design traits rising.
Shayne Tilley is Head of Marketing at 99designs, the worldwide inventive platform that makes it simple for designers and purchasers to work collectively to create designs they love. Wrangler of collaboration, range, and creativity to assist deliver extra alternatives to folks all world wide.
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