[ad_1]
Expressing a want to “band the industry together” on the finish of a tough yr, the Association of Accredited Advertising Agencies of Hong Kong (HK4As) in late December launched an unique tune that urges the trade to proceed to ‘Tough it out’ till higher days arrive.
The tune, which options domestically recognized rapper and producer Ghost Style in addition to native musician Ela, goals to have a good time the truth that when instances get powerful, creativity will discover a manner, in line with the HK4As.
Real trade creatives seem within the video and in a poster marketing campaign that appeared on free media areas together with within the MTR system.
The organisation is sending a vinyl disc of the tune to members “as a memento and rally cry”.
“While Covid has caused many things to stop, our passion and dedication have never wavered,” Alexis Chiu, chairman of HK4As, said in a release. “While we have new programmes in place to combat the new normal to still foster growth and support great work, we also wanted to celebrate those who are toughing it out. Every part of this campaign was made by our local talents for the local industry. Furthermore, this song is our way of supporting everyone for standing this test and a way for all of us to look forward to a better future ahead.”
CREDITS
The HK4As thanked the next individuals concerned within the capturing:
Alexis Chiu
Onie Chu
Sammy Lau
Spencer Wong
Eric Wong
Pauling Wong
Eddie@24herbs
Winnie Chan
Ghost Style
Ela Alegre
Christopher Lee
Jackie Wong
Jane Wong
Francis Wong
Nelson Ng
[ad_2]
Source link
