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New marketing campaign targeted on well being, wellness
HONG KONG SAR – Media OutReach – 4 January 2021 – Prudential Corporation Asia (Prudential) is collaborating with Korean pop (Okay-pop) supergroup SuperM to launch a brand new marketing campaign — We DO Well Together — to encourage folks throughout Asia to remain nicely and wholesome, and have enjoyable doing it.
“We DO Well Together”: Prudential, Okay-pop stars SuperM flip highlight on well being and wellness
Prudential is worked up to be the primary regional life insurer to announce a partnership with a Okay-pop phenomena. Formed in 2019 by SM Entertainment and Capitol Music Group, SuperM brings collectively seven members from high Okay-pop teams and is beloved by hundreds of thousands of followers around the globe. Their optimistic and energetic method to music and efficiency embodies Prudential’s “We DO” spirit which celebrates the drive and optimism in at present’s technology.
Prudential Corporation Asia Chief Executive Nic Nicandrou mentioned, “Prudential and SuperM share a common goal. We want to promote the importance of staying fit and healthy, especially during these times. Together, we want to motivate people to attain wellness in a positive, proactive and fun way.”
As a number one insurer targeted on serving to folks get essentially the most out of life, Prudential has helped hundreds of thousands of shoppers in Asia by defending their well being and rising their wealth to allow them to obtain their life targets.
“Prudential goes beyond the provision of protection to offer holistic health and wellness services, helping people prevent and postpone the onset of diseases. We do this through our all-in-one health app Pulse by Prudential, and a comprehensive range of best-in-class solutions and services to help people live well, for longer. This latest campaign focused on health and wellness reflects our continued commitment to putting our customers at the heart of our business,” Mr Nicandrou added.
SuperM mentioned, “As the world experiences challenging times due to the pandemic, it is our ambition to spread positive energy and help as many people as possible to achieve not just good physical health, but mental wellbeing as well. We share a common mission with Prudential to help improve people’s wellness and drive optimism in good and bad times. Through ‘We DO Well Together’, we call on everybody to put in the same energy and spirit as ‘We DO’ to achieve our life goals together.”
Throughout 2021, Prudential and SuperM will maintain a collection of occasions to inspire folks to guide more healthy lives and obtain higher wellness. Prudential will announce extra particulars of the actions within the subsequent few months.
Watch the video about SuperM 
right here.
About Prudential Corporation Asia
https://www.prudentialcorporation-asia.com/
Prudential Corporation Asia (Prudential) is a enterprise unit of Prudential plc*, comprising its life insurance coverage operations in Asia and Africa, in addition to its asset administration enterprise, Eastspring Investments. Headquartered in Hong Kong, Prudential helps folks get essentially the most out of life via financial savings, safety and funding options that meet their numerous and evolving wants.
Prudential is a number one life insurer with operations spanning 13 markets in Asia, protecting Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand and Vietnam. In Africa, Prudential has a presence in eight markets, protecting Cameroon, Cote d’Ivoire, Ghana, Kenya, Nigeria, Togo, and Uganda. With a sturdy multi-channel distribution platform, Prudential delivers complete and modern options to greater than 16 million clients throughout the 2 continents.
Eastspring Investments manages investments in Asia on behalf of a variety of retail and institutional buyers. It is a number one Asia-based asset supervisor with on-the-ground presence in 11 main Asian markets in addition to distribution places of work in North America and Europe. It has US$220 billion in property underneath administration (as at 30 June 2020), managing funds throughout a spread of asset lessons together with equities and stuck earnings.
In line with the corporate’s mission to make healthcare inexpensive and accessible for all, ‘Pulse by Prudential’ (Pulse) was first launched in Malaysia in August 2019. Today, Pulse is offered in 12 markets throughout Asia and Africa. The app makes use of AI-powered self-help instruments and real-time info to function a 24/7 well being and wellness associate to customers, serving to them forestall, postpone, and shield towards the onset of illnesses. As at December 2020, the app has been downloaded greater than 15 million instances in Asia and Africa. For extra info on Pulse: www.wedopulse.com.
* Prudential plc is listed on the inventory exchanges of London (PRU.L), Hong Kong (2378.HK), Singapore (K6S.SG) and New York (PUK.N). It will not be affiliated in any method with Prudential Financial, Inc. an organization whose principal place of work is within the United States nor with The Prudential Assurance Company, a subsidiary of M&G plc, an organization integrated within the United Kingdom.
About SuperM
SuperM, described as ‘The Avengers of K-pop‘, was formed in 2019 by SM Entertainment and Capitol Music Group. The supergroup consists of seven members from SM Entertainment‘s multi-platinum boy bands: TAEMIN from SHINee, BAEKHYUN and KAI from EXO, TAEYONG and MARK from NCT 127, and TEN and LUCAS from WayV. The first Asian music act in history to ever top the prestigious US Billboard 200 album chart with a debut release, SuperM has achieved impressive international success by also hitting #1 on Billboard’s Artist 100, Top Album Sales, Top Current Albums, Digital Albums, Internet Albums, World Albums, and World Digital Song Sales charts.
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