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Here’s extra proof that old-world manufacturers are discovering new methods to speak with their shoppers. In this case, it’s Prudential Corporation Asia (Prudential), with a 145-year outdated heritage, that has turn out to be the primary regional life insurer in Asia Pacific to companion to experience the Korean pop (Okay-pop) supergroup SuperM.
As a part of their contract, the 2 entities launched a brand new marketing campaign, ‘We do effectively collectively’, to encourage folks throughout Asia to remain effectively and wholesome, and have enjoyable doing it. Throughout 2021, Prudential and SuperM will maintain a collection of occasions to encourage folks to guide more healthy lives and obtain higher wellness. Prudential will announce extra particulars of the actions within the subsequent few months.
Formed in 2019 by SM Entertainment and Capitol Music Group, SuperM brings collectively seven members from high Okay-pop teams.
“Prudential and SuperM share a common goal. We want to promote the importance of staying fit and healthy, especially during these times,” said Prudential Corporation Asia chief executive Nic Nicandrou. “This campaign focused on health and wellness reflects our continued commitment to putting our customers at the heart of our business.”
The members of SuperM said that they share a typical mission with Prudential to assist enhance folks’s wellness and drive optimism in good and dangerous occasions. “Through [the campaign], we name on everyone to place in the identical power and spirit as ‘We do’ to attain our life objectives collectively,” the group mentioned.
Prudential is a life insurer with operations spanning 13 markets in Asia, masking Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand and Vietnam.
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