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“This was something I felt was in poor taste, bad timing, a reflection of not understanding what the realities are out there,” mentioned Bortolin, who identified the $270,000 devoted to “We Can’t Wait” represents roughly 10 per cent of WEEDC’s annual finances which is funded nearly completely by the City of Windsor and County of Essex.
Meanwhile, everybody in Queen’s Park already is aware of the area wants a brand new hospital, he mentioned, referring to Premier Doug Ford’s promise final summer time to struggle like an “800-pound gorilla” to get the hospital accredited.
The marketing campaign quantities to convincing native individuals to precise their assist for a brand new hospital by placing indicators on their lawns and clicking “likes” on Facebook, mentioned Bortolin.
“What are we actually getting here? We’re getting more people in our community to say we deserve a hospital, we need a hospital. I think you can send that voice without spending (almost) $300,000.”
But the event company’s CEO Stephen MacKenzie mentioned “it’s just a shame” there’s this type of opposition to the marketing campaign, as a result of it solely hurts the group.
“The campaign is to rally support, to request to MPPs, to the finance minister, to the health minister, to the premier that we need this investment desperately, both from a health-care point of view and an economic development point of view,” he mentioned.
The postcards, he mentioned, value solely $660. They had been meant to communicate with 2,000 individuals in the neighborhood who stepped ahead to inform the federal government by e mail or telephone that they want and need the brand new hospital. “You can’t ask them to do something and then they never hear from you again,” mentioned MacKenzie.
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