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India
oi-Briti Roy Barman
New Delhi, Jan 05: Adani Wilmar has reportedly eliminated all adverts of its Fortune Rice Bran cooking oil that includes Sourav Ganguly throughout platforms after the BCCI President suffered a light cardiac arrest.
Notably, Ganguly endorsed the cooking oil which claimed to be wholesome for the guts.
Social media customers had trolled the advert marketing campaign that includes Ganguly for selling coronary heart well being. Hence, many netizens raised questions over Fortune’s marketing campaign after the talismanic cricketer himself sustained coronary heart issues. Following the criticism, Adani Wilmar – the dad or mum firm of Fortune Oils – pulled down all their commercials that includes the previous left-handed batsman.
The artistic company for the model is engaged on a “fresh redressal campaign”, experiences mentioned.
“The advertising featuring Ganguly has been removed across platforms,” mentioned one of many individuals who’s carefully engaged on the marketing campaign. “Ogilvy & Mather, creative agency for the brand, is looking into the issue and is working on a fresh redressal campaign,” he added.
Meanwhile, the 48-year-old is recovering nicely and is anticipated to get discharge by January 6. A nine-member board of senior docs mentioned Ganguly’s situation on Monday (January 4) and determined that angioplasty might be deferred for a later stage as Sourav is recovering nicely.
“The medical board came to a consensus that deferring angioplasty, for now, is a safer option as Mr Ganguly is stable, does not have chest pain and is on optimal management,” Dr Basu, a member of the board, mentioned.
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