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HONG KONG SAR – Media OutReach – 5 January 2021 – The COVID-19 epidemic has lasted for practically a yr. The sharp fall on the street visitors has been affecting core buying districts all over the place. In addition, underneath the “Anti-epidemic Fund”, the Innovation and Technology Commission (ITC) launched the ” Distance Business (D-Biz) Programme subsidy. Increasing variety of giant and medium-sized enterprises have turned to the web market, organising web sites and opening on-line outlets, in an effort to open up on-line gross sales channels to get well a few of their companies throughout the epidemic.
As many firms usually are not accustomed to web site expertise, web site optimization and website positioning promotion are sometimes ignored. In reality, website positioning is among the highest ROI of many on-line advertising and marketing channels and it’s worthy of a long-term funding.
HKGSEO has carried out website positioning for greater than 500 enterprises, with the website positioning course of bringing appreciable visitors and gross sales to the businesses. Leveraging on their years of expertise, they now present free web site evaluation (value HK$2,000) for all content material varieties. Here are some web site evaluation initiatives HKGSEO has engaged in:
CMS Web Content Management System
We advocate utilizing the most well-liked CMS out there to construct a web site. Well-known CMS resembling WordPress, Wix, Shopline, and Shopify will make it simpler to handle net content material and make the web site simpler to crawl and index by search engines like google.
HKGSEO therefore cautions towards net design firms that use their very own CMS. Generally talking, these web sites usually are not website positioning pleasant. For instance, they may have undesirable attributes resembling duplicate web page titles, dynamic URLs, or class pages that can’t replace new content material, and so forth. These attributes are disadvantageous to implementing website positioning plans, which finally results in the redesigning of your complete web site, leading to a a lot greater price.
SSL Website Security Certificate
If your web site doesn’t have an SSL certificates (HTTPS) put in, will probably be marked as an insecure web site by the browser, which can adversely have an effect on the credibility and conversion fee. SSL needs to be put in instantly to guard buyer info, particularly for e-commerce web sites. There are some free SSLs out there available on the market, resembling Let’s Encrypt, with paid premium certificates suggestion by on-line outlets.
Mobile Version of The Website
The newest private laptop and Internet penetration survey printed by the Census and Statistics Department reveals that greater than 5.97 million folks in Hong Kong have cellphones, and 99.7% of the customers entry the Internet on smartphones, greater than these related to computer systems or different gadgets. Besides, Google has launched the Mobile-First Indexing cellular model of content material precedence indexing. If your web site doesn’t have a cellular model, the rating shall be poor and a whole lot of visitors shall be misplaced.
Website Loading Speed
According to analysis, greater than 68% of viewers will depart a web site when it takes greater than 3 seconds to open. The most important purpose for the sluggish loading is the usage of shared internet hosting or non-local internet hosting. Switching to native internet hosting, SSD or CDN can successfully enhance the loading velocity.
Website Content
Is the web site content material of top of the range? Does it reply the questions of potential customers? To construct up the content material, some company web sites have piled up key phrases, and a few have printed weblog articles recurrently. However the content material of the articles is usually plagiarized from information media. Plagiarism makes search engines like google acknowledge the general web site high quality as low, which can in flip have an effect on the rating.
Websites and on-line outlets are platforms that promote companies. An optimized web site will reward twice the outcomes with half the trouble of each on-line and offline advertising and marketing campaigns mixed.
Please log onto www.hkgseo.com, fill within the web site, electronic mail and call quantity, and our community promotion consultants will reply inside one working day and prepare a free website positioning evaluation and session.
About HKGSEO
HKGSEO focuses on web site website positioning providers. It is based and operated by former Google staff. The firm is predicated in Hong Kong and has branches in Shenzhen, Singapore and Australia. It is dedicated to offering reasonably priced, one-stop digital advertising and marketing options for small and medium-sized enterprises. Digital advertising and marketing options embody: website positioning, SEM, social media promotion and net design, and so forth.
Website (Chinese)：www.hkgseo.com
Website (English)：www.hkgdigital.com
Email：[email protected]
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