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Metro Vancouver has arguably changed more than any North American city because of migrants from countries such as China (who make up half the country’s ethnic Chinese population), Hong Kong, Taiwan and Singapore.
Ethnic Chinese in Metro Vancouver have grown from two per cent of the overall population in 1964 to five per cent in 1981. Vivintel says the adult ethnic Chinese population of Metro Vancouver is now 23 per centof total adults. In Greater Toronto, it says, 13 per cent of the adult population is now of Chinese ancestry.
“Chinese consumers represent an increasingly significant proportion of the luxury, high-end market” in Canada, says the Vivintel report, which is normally sold to companies. It refers to the “vast community of first-generation immigrants” that stores can target.
“Along with their aspirational view toward status, Chinese adults have a higher proportion (44 per cent) of those earning a household income of over $100,000, in comparison to Canada’s general adult population (at 32 per cent),” says the report.
“China’s wealth boom has created a new generation of rich professionals and adult children of Chinese millionaires and billionaires” who see the West as the place to gain an education, escape pollution and their “precarious” homeland, says the report.
“Those that have built wealth see cities like Toronto and Vancouver as havens to invest, grow and spend.”
A high proportion of ethnic Chinese seek respect and status through their consumer choices, says the Vivintel survey, which polled 2,500 ethnic Chinese adults in Metro Vancouver and Toronto, asking hundreds of probing questions.
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