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(CBS DETROIT) – On Monday, organizers announced the 2021 North American International Auto Show in Detroit has been canceled due to the ongoing coronavirus pandemic and revealed a new “Motor Bella” show announced for the fall.
Motor Bella will be held from Sept. 21-26, 2021 at the M1 Concourse in Pontiac.
The pandemic has caused changes in our society and world in ways not previously imagined, and we all should be looking for new and highly creative ways of doing business,” said Executive Director Rod Alberts. “This new event captures that creative spirit. It will provide new mobility experiences and increasingly innovative approaches to tapping into the industry and its products.”
Alberts said attendees can expect a multi-sensory experience at the new event. “This all-outdoor venue, with adrenaline-pumping track activities and a full complement of OEM and technology exhibits, is going to offer the sights, sounds and even the smell of all that the new world of mobility has to offer.”
Dates for the 2021 Motor Bella are:
- Press Preview, Tuesday, Sept. 21
- AutoMobili-D, Tuesday, Sept. 21 through a half-day Thursday, Sept. 23
- Industry Preview, Wednesday, Sept. 22 and a half-day Thursday, Sept. 23
- Public Show, Thursday, Sept. 23 through Sunday, Sept. 26
A charity initiative, which will continue the NAIAS’ and Detroit Auto Dealers Association’s longstanding commitment to children and families in need, will also be part of the six-day Motor Bella.
Today we announced we will not hold the 2021 auto show as planned, but instead revealed a “bridge to the future” with an all-new show called Motor Bella. Read more: https://t.co/dEyelNAhtu pic.twitter.com/9OpWQP3bEX
— Detroit Auto Show (@NAIASDetroit) January 11, 2021
Motor Bella will be held from Sept. 21-26, 2021 at the @M1Concourse, an 87-acre playground for auto enthusiasts, that enables exhibitors to showcase key vehicles and technologies in an all-outdoor setting.
— Detroit Auto Show (@NAIASDetroit) January 11, 2021
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