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McCann Worldgroup inventive chairman Rob Reilly is leaving the community to affix WPP as world chief inventive officer.
McCann chairman and CEO Bill Kolb introduced the information to workers in a memo this morning, obtained by Campaign US.
“After seven very successful years at McCann Worldgroup, Rob has decided to move on to the next chapter of his career, unfortunately with a competitor,” Kolb stated in a press release. “Rob has helped build an incredible bench of creative leadership across each one of our agency brands and contributed so much to our creative success. I thank him for his countless contributions and wish him all the best in his new role.”
Reilly was behind iconic inventive campaigns from McCann akin to Fearless Girl, in addition to work for shoppers together with Microsoft, Mastercard and Verizon.
At WPP, he’ll assume a newly created position of worldwide chief inventive officer and report on to CEO Mark Read, because the holding firm makes an attempt to revive the success of its inventive providing.
Over the previous few years, WPP has merged iconic inventive companies with digital and data-driven choices within the community, beginning with VML and Young & Rubicam to create VMLY&R, adopted by Wunderman and J. Walter Thompson to create Wunderman Thompson and most not too long ago bringing collectively Grey and AKQA to create AKQA group.
WPP, the place income much less passthrough prices dropped 7.6% in Q3, has pointed to its legacy inventive companies as the explanation for decline.
“Rob is one of the world’s most celebrated creative leaders,” Read stated in a press release. “He has been a transformative creative force wherever he has applied his considerable talent, and I know he will have the same impact at WPP. I am delighted that Rob is joining us as we look to make WPP synonymous with the world’s most creative, most effective and most forward-looking work – and at a time when this has never been more important to our clients.”
In addition to driving creativity and nurturing inventive expertise throughout the group, Reilly may even drive “inclusion and diversity in creative work and teams” and work with “technology partners to fuel the creativity needed for their platforms,” WPP stated in a press launch.
Before becoming a member of McCann, Reilly was at Crispin Porter + Bogusky for a decade as accomplice and worldwide CCO.
“Mark’s ambition is to make WPP the most creative company on the planet,” Reilly stated in a press release. “For a creative person, that was impossible to resist. He is leading a complete reinvention of WPP and is committed to putting creativity at the center of everything the company does. I look forward to joining the talented team of people at WPP and helping its fantastic agencies continue to build on their success.”
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