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Dutch multinational electronics firm Philips is kicking off a $300 million world company assessment, Campaign US has discovered.
Philips has invited not less than 4 world holding corporations to take part with built-in groups, together with Interpublic Group, Dentsu, WPP and MDC Partners, in accordance with company sources.
Carat has held a good portion of Philips’ media enterprise, and is defending the account. WPP’s Wavemaker additionally has a small piece of the digital media enterprise.
WPP’s Ogilvy has labored on Philips’ artistic account since 2011.
Requests for data are due by January 25; the pitch will run via May, in accordance with company sources.
R3 is operating the assessment, which incorporates artistic, media and communications globally. R3 was unavailable for remark.
Philips, which makes family and private care digital merchandise resembling toothbrushes, headphones and kitchen home equipment, in addition to auto elements and healthcare merchandise, spends roughly $300 million on media globally.
Philips didn’t reply to requests for remark.
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