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“In reflecting on the responsibility we have to all of our stakeholders, we have decided to discontinue our sponsorship of Mr Thomas at this time.” Justin Thomas’ use of a homophobic slur has value him his sponsorship take care of Ralph Lauren.
By Keith Jackson
Last Updated: 16/01/21 1:38am
Justin Thomas has had his sponsorship take care of Ralph Lauren terminated on account of his audible use of a homophobic slur final weekend.
Despite Thomas apologising for the offensive language, which occurred early in his third spherical of the Sentry Tournament of Champions, the style firm declared his actions as “entirely inconsistent with our values”.
The Ralph Lauren Corporation did, nevertheless, go away the door open to renewing their partnership with the world No 3 offering he “does the hard and necessary work” to advertise inclusion.
A tough-hitting assertion learn: “At the Ralph Lauren Corporation, we believe in the dignity of all people, regardless of age, race, gender identity, ethnicity, political affiliation or sexual orientation.
“This is a part of our longstanding dedication to foster cultures of belonging – within the office and in communities around the globe.
“We are disheartened by Mr Thomas’ recent language, which is entirely inconsistent with our values. While we acknowledge that he has apologised and recognises the severity of his words, he is a paid ambassador of our brand and his actions conflict with the inclusive culture that we strive to uphold.
“In reflecting on the accountability now we have to all of our stakeholders, now we have determined to discontinue our sponsorship of Mr Thomas right now.
“As we make this decision, our hope is that Mr. Thomas does the hard and necessary work in order to partner with us again – truly examining this incident, learning, growing and ultimately using his platform to promote inclusion.”
Thomas’ slur was picked up by a greenside microphone as he berated himself for lacking a brief putt on the fourth inexperienced, and he admitted afterwards: “There’s just no excuse. There’s absolutely no reason for me to say anything like that. It’s terrible. It’s not the kind of person that I am.
“I have to do higher. I deeply apologise to anybody and all people who I offended and I’ll be higher due to it.”
Thomas is back in action next week in Abu Dhabi
The uproar generated by his offensive slur was clearly on his mind throughout the final round at Kapalua, although he did manage to fire a closing 66 and finish just one shot out of a playoff, in which Harris English beat Joaquin Niemann with a birdie at the first extra hole.
“I clearly screwed up. I made a horrible, horrible judgment name,” Thomas said after his final round. “But I believed so much final evening that, we develop so much as folks over time. I want that I may study to develop a distinct manner than the best way that I selected to do it, however sadly it is prior to now and there is nothing I can do about it now.
“Now I just get to take time going forward and try to become better because of it.”
Thomas returns to motion on the European Tour subsequent week and is likely one of the headline acts on the star-studded Abu Dhabi HSBC Championship.
Live European Tour Golf
January 21, 2021, 3:30am
Live on
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