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R/GA Shanghai appointed Kelvin Leong, previously executive creative director at BBDO Shanghai, as its ECD. He has 13 years of creative experience in China including ADK, Factory Design Labs and Ogilvy. His portfolio includes Coca-Cola, P&G, Toyota, Sony, Guinness, Visa, FedEx, PepsiCo, Mini Cooper, Unilever, KFC, China Merchant Bank, Tsingtao Beer, The North Face, Oakley, Converse, Air New Zealand and Shanghai Disneyland Resort.
Publicis Luxe, a full-service agency devoted to luxury and premium brands, appointed Aladin Hardy as managing director in China as Julie Marchesseault, former CEO of Publicis Luxe China, has moved to North America to take the role of global client partner. Previously Hardy directed the luxury division of the experiential marketing and event agency Auditoire for the Asia region, working with clients such as Bulgari, Van Cleef & Arpels, Tiffany & Co., Cartier and others. He has 10 years of experience in luxury starting from Hermès, where he led press/events and then client experience in Northern Europe and China. He will be based in Shanghai and report to Arto Hampartsoumian, managing partner and executive chairman of Publicis Groupe, China.
MediaCom China retained media planning and buying for Danish footwear brand Ecco in China following a pitch. The two have been working together since 2018. Ecco marketing director Benny Liu said in a release that MediaCom demonstrated understanding of the brand’s business and how to uncover smart insights to connect messaging with audiences in meaningful ways.
Kid-focused media property TotallyAwesome is launching a new service for brands to connect with young audiences and has hired Melbourne-based paediatric psychologist Amanda Abel to assist with appropriate brand and audience connectivity. The company said AwesomeLTV will enhance FMCG clients’ engagement with kids from 3 to 12 years old and their families using data to develop understanding of audience behaviour by factors including age, gender, device, content preferences, market and time of day. Abel will consult with clients to help ensure connections are appropriate in terms of content and age bracketing. She has worked as a registered psychologist for 12 years with experience focused on child and family connectivity. TotallyAwesome has more than 300 million monthly active users across APAC.
ADK Connect Singapore appointed Kelvin Koo as MD. He was formerly CEO of advertising agency Falcon.
Zydus Wellness, which includes the consumer wellness brands of Heinz India, re-appointed Wavemaker India as its media AOR following a pitch. The agency has been the company’s media AOR since 2013.
VMLY&R Brisbane appointed Benjamin Davis as executive creative director and Neil Atkin as digital director. Davis joins after 10 years leading creative departments at McCann in Melbourne and Queensland. Atkin has previously held senior digital roles at BBDO, Critical Mass and BCM Group among others, in Canada, the US, Costa Rica and Bulgaria.
FirmDecisions, an independent global marketing compliance specialist, appointed Matthew Braid as managing director for its Australia and New Zealand offices. He will report to Dale Garvie, APAC managing director. Most recently, Braid held the finance director role at Ikon Communications (part of WPP AUNZ) and the finance director role at Bohemia Group where he helped oversee the sale of the agency from STW Communications to the M&C Saatchi group. He also has experience at Foundation, a media agency within the Omnicom Media Group, Publicis Groupe and George Patterson Bates.
The Society of Publishers in Asia (SOPA), a Hong Kong-based non-profit dedicated to pursuing excellence in journalism, elected Byron Perry, the founder and CEO of Coconuts Media, as its new chairman at its 38th Annual General Meeting. Perry, based in Singapore, is the first SOPA chair to be based outside of Hong Kong. He will aim to drive more regional membership and presence for the organisation in Southeast Asia. Other new appointments include Jasper Chung of The New York Times as honorary treasurer, Christine Wong of Bloomberg Media as honorary secretary and newly elected board members Ling Sze Gan of Thomson Reuters and Jean Locufier of the Financial Times. The organisation also named the members of its Editorial Committee, which oversees the SOPA Awards, to be led by Madeleine Lim, senior executive editor with Asia Pacific Bloomberg News.
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