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CREATIVE AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Ogilvy | Leboo Healthcare Products China Project, Kasikorn Bank PCL. Thailand Project, Nestlé -Milo Malaysia | 83.9 | KFC Singapore | 82.1 | 406 |
| 2 | 2 | DDB | Tencent AI China Project,Henderson Land Group HK Project, LG Aircare Korea Project | 69.3 | Streets Blue Ribbon Australia | 66.6 | 213 |
| 3 | 3 | Wunderman Thompson | DTAC Thailand Project, HSBC Singapore, Hi-Q Food Products Thailand | 47.3 | 46.2 | 233 | |
| 4↑ | 7 | Dentsu | FAW Besturn China Project, Wuliangye China Project, Bank of Queensland Limited Australia Project | 39.4 | Harman – Jbl & Hk India | 38.0 | 324 |
| 5↓ | 4 | Isobar | Family Mart China, China Resources Project, iQiyi China Project, KFC China Project | 34.7 | 34.3 | 147 | |
| 6↓ | 5 | Publicis | Absolut China Project, LVMH / Guerlain China, Kiehl’s Hong Kong Project | 31.6 | 30.6 | 157 | |
| 7↓ | 6 | Sapient | Mercedes-Benz China Project, Marriott China Project | 28.2 | 28.1 | 40 | |
| 8↑ | 9 | Leo Burnett | Hocheng Corporation Taiwan Project, Ko Pin Clothing Taiwan Project | 24.6 | 7 Eleven Australia | 21.7 | 151 |
| 9↓ | 8 | VMLY&R | Zespri Singapore, Colgate Singapore Project, Mulia Ceramic Indonesia Project | 22.6 | Bel Cheese India | 19.4 | 142 |
| 10↑ | 11 | BBDO | Google Australia, iNova Pharmaceuticals Australia, Seafood Industry Australia | 22.8 | Visa Global | 15.6 | 128 |
MEDIA AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Mindshare | Nippon Paints Pakistan, University of Melbourne Australia, L’Oreal Taiwan Project | 78.9 | Yum Brands Singapore | 56.8 | 149 |
| 2 | 2 | Wavemaker | UnionPay planning China, OCBC Singapore, LafargeHolcim Philippines | 54.1 | Westpac Australia | 45.9 | 91 |
| 3↑ | 4 | Carat | McDonald’s China Buying, The Today Business Australia, Watsons Thailand, TAP Trading Thailand | 46.0 | Energy Australia | 40.0 | 218 |
| 4↑ | 5 | MediaCom | Warner Bros. Australia, Fanta, Sprite, Frestea, Nutriboost Indonesia Digital Media | 45.2 | Coke Singapore | 38.1 | 103 |
| 5↓ | 3 | Zenith | Nestle Taiwan, DS Auto China, Pfizer Taiwan, Hong Kong 01 Project, Coty Australia | 39.0 | JPMorgan Chase Global | 34.7 | 50 |
| 6 | 6 | PHD | SVW China, Bel Group India, Raeon Hong Kong Project, Best Friends Pets Australia | 44.2 | Dole Foods Singapore | 26.3 | 79 |
| 7 | 7 | dentsu X | JPMorgan Chase Global, Association of Mutual Funds in India, Ajinomoto Indonesia Project | 34.0 | Dongfeng Honda China | 25.9 | 299 |
| 8 | 8 | OMD | Dulux Australia, Petbarn Australia, Greencross Ltd. Australia, McDonald’s Malaysia | 27.5 | HBF Australia | 16.8 | 84 |
| 9↑ | 10 | Starcom | AB InBev India, Alcon China, Coke ID, MY,PH,SG,TH,VN | 22.6 | Jeep China | 16.3 | 59 |
| 10↑ | 14 | Initiative | Reckitt Benckiser Indonesia, HM Sampoerna – Phillip Morris Indonesia | 12.0 | Revlon HK | 11.5 | 50 |
TOP 10 APAC CREATIVE WINS (DECEMBER)
| AGENCY | ACCOUNT | AREA |
| Digitas | BMW-Mini | Japan |
| DDB | K Mart | Australia |
| DDB | Coles Supermarkets | Australia |
| DDB | Dulux | Australia |
| Ogilvy | Heisen | China |
| Ogilvy | Bose Corp | China |
| Ogilvy | Yum! Pizza Hut | Indonesia |
| Ogilvy | Sumitomo | Japan |
| Ogilvy | Yokogawa Electrical Singapore | Singapore |
| DDB | IKEA | Australia |
TOP 10 APAC MEDIA WINS (DECEMBER)
| AGENCY | ACCOUNT | AREA |
| Starcom | Coke | ID,MY,PH,SG,TH,VN |
| Initiative | Reckitt Benckiser | Indonesia |
| Wavemaker | UnionPay planning | China |
| Mediacom | Warner Bros. | Australia |
| Mediacom | Fanta, Sprite, Frestea, Nutriboost Digital | Indonesia |
| Wavemaker | OCBC | Singapore |
| Initiative | HM Sampoerna – Phillip Morris | Indonesia |
| Mindshare | Nippon Paints | Pakistan |
| Havas Media | Yum Brands | Singapore |
| Mediacom | PROMISE | Hong Kong |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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