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- Massive
Model and Vintage TOMICA Exhibition Featured - Deluxe
Red Packets with Pop-up Art for Redemption - Bringing
TOMICA & Japan Scenery Home
HONG
KONG SAR – Media OutReach – 4 February 2021 – The miniature
motor cars of TOMICA have drawn a cult following spanning all ages, with
groupies flocking to the ‘TOMICA Expo’ in Japan every year. On the occasion of
the modeller’s 50th anniversary, Citywalk presents the ‘TOMICA 50th
Anniversary Gala’, just in time for a Lunar New Year celebration. The event
will delight all car enthusiasts with a massive diorama, Insta-worthy New Year
installations and a vintage TOMICA exhibition. For a certain amount of points, S⁺
REWARDS members can redeem a set of 8 ‘TOMICA 50th Anniversary Gala’ red
packets, open up to reveal a pop-up scene of Japan against which you can set your
TOMICA toy cars. The deluxe red packet set comes with a complimentary TOMICA
toy car to delight all fans.
Go Viral with Massive TOMICA Diorama and Vintage Exhibition
Hailed as a gem in the toy car
industry, TOMICA enters its 50th year since its first die-cast toy
vehicles produced in 1970. The brand is prized for precision model making,
from the meticulous realisation of replica parts down to the finishing, making TOMICA
a truly collectible toy brand and the annual ‘TOMICA Expo’, a mecca for fans. From
30th January to 28th February, Citywalk is bringing the
‘TOMICA 50th Anniversary Gala’ to Hong Kong, where local fans can celebrate the
toy car virtuoso on home turf. Apart from festive installations, a massive
Japanese-style diorama will sprout up at the mall for joyous New Year snaps. Meanwhile,
a vintage TOMICA exhibition unravel the brand’s 50 years of storied history. To
the delight of fans, 3 brand-new TOMICA event cars will stage an exclusive debut
at the pop-up store, together with a coveted line-up of 50th anniversary
models!
Limited-edition ‘TOMICA 50th Anniversary Gala’ Red
Packets Up for Grabs
From 26th
January onwards, S⁺ REWARDS members can redeem a set of 8 ‘TOMICA 50th
Anniversary Gala’ red packets with 18 points, which open up to reveal a miniature
Japanese scene pop-up with lovely props of Maneki-neko (the fortune cat),
Takoyaki (the ‘octopus ball’), hot spring and TOMICA mascot ‘T Kun’ –perfect for
your own TOMICA diorama as well as New Year home décor. Each set comes with 4
scenes (2 packets per scene) to evoke the joyous vibe of a road trip in Japan.
S⁺ REWARDS members can also redeem a deluxe set of ‘TOMICA 50th Anniversary
Gala’ red packets plus a TOMICA toy car with 40 points to ramp up the New Year celebration!
Citywalk
X TOMICA 50th Anniversary Gala Details
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‘Citywalk X TOMICA 50th
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Date: 30th Time: 10am — 10pm Venue: Event Hall, |
A gala for car enthusiasts packing |
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Massive TOMICA Diorama |
An immersive selfie |
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Vintage TOMICA Exhibition |
A collectible array of |
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Toyeki pop-up store |
Date: 30th Time: 11am — 9pm Venue: Event Hall, Citywalk |
To the delight of |
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TOMICA Limited-edition |
Redemption period: Redemption hours: From |
S⁺ REWARDS members can
S⁺ REWARDS members can
From 11th January to – Red packet set: 12 points – Deluxe red packet set: 28 points
|
About Citywalk
Citywalk is a dining, shopping and entertainment landmark in Tsuen Wan that taps into the innovative architectural concept where nature meets lifestyle. As Hong Kong’s first ‘Green Shopping Mall’, Citywalk was rated Platinum by the Hong Kong BEAM Society thanks to its layout plan that comprises the 40,00-sq ft Citywalk Piazza and 7,000-sq ft Vertical Garden, making up a green space that occupies over 30% of its total outdoor areas in celebration of the harmonious co-existence of nature and shopping. Easily accessible with a potpourri of almost 200 merchants ranging from fashion and accessories, beauty and cosmetics to home appliances and electronic gadgets, and from lifestyle and trendy goodies to international dining and entertainment options, Citywalk offers a one-stop shopping experience nowhere else to be found.
Tel: 3926 5708 / 2614 3887
Website: www.citywalk.com.hk
FB/IG: @citywalk.hk
WeChat: @荃灣荃新天地
About S⁺ REWARDS
Developed by Sino Group as Hong Kong’s first multi-mall socialised interactive reward programme, S+ REWARDS is a fun new way to enjoy rewarding shopping at four Sino Malls — tmtplaza, Olympian City, Citywalk and China Hong Kong City — in its first instalment. The letter ‘S’ in the name, with its connotations of ‘Sino Malls’, ‘Social’ and ‘Spending Rewards’, suggests an experience that goes beyond ordinary loyalty programme to engage members on a socialising platform. The first phase of the programme offers access to an endless flow of fabulous prizes and offers, redeemable with accumulative points collected on the dedicated S⁺ REWARDS mobile app by spending at 750 participating merchants in Sino Malls. Through the S+ REWARDS mobile app, available for free download, members can share shopping tips, special milestones and great deals with friends. In addition, members can have fun earning badges from regular activities and games. Each badge unlocks exclusive festive offers and limited rewards.
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