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If your passion or
profession is marketing, then you know what attention economy is and how to use
it for increasing your sails. The topic of the attention economy is broad and
complex. It has many dimensions that are not so easy to grasp, and in this article,
we will try to break them down for you. It will be especially useful if you are
using visualization tools for your marketing strategy:
- You have limited time
The most important
factor that you need to take into consideration is that the reach of your
content has its limits. Human attention is a scarce source and to obtain it,
your content needs to be precise, original, and on point. I know it’s
impossible to come up with original content these days, but if you invest your
time and energy into market research and learn the habits and interests of your
customers better then it’s not such a difficult mission anymore.
- Get ready for failures
As Elisa Gabbert’s article
notes, there are two major things you need to know about the attention economy first is that
the attention economy works randomly. In most cases, you don’t know why some of
your posts deserve customers’ sympathy while others are left unnoticed. Have
you noticed that the time you invest in creating new posts on social media is
not predictive of the popularity of the post? Well, yeah, that’s because in
most cases customers’ attention is drawn to posts randomly.
The second factor to be
noticed is that no matter how many amazing posts you share on the social media
page, only 1 or 2 of them will deserve the attention of the majority of your
customers. Once again, this happens because you are not the only player in this
field and people can’t pay attention to you or your product all the time.
- How to choose the color of your
visual tools
People remember 80% of
what they see and this comes in great contrast to reading and hearing
percentage points that stand at 20% and 10%. Hence, you have a great chance to
make your product memorable if you use the right marketing strategy. Try to
select a color palette that not only looks nice but also has an attractive
message behind it. For instance, the color purple represents creativity,
dignity, royalty, while blue stands for intelligence, sincerity, and
confidence.
Also, the most visible
color combos are yellow and black or green and white. The combination of yellow
and black is mostly used for indicating sales or cheaper products, while green
and white do not associate with discounts, it still has attention-grabbing
power. Selecting colors for sending certain messages to your customers might
not work best in every situation and for every product, but whenever you manage
to adopt these tactics, it will positively contribute to the success of your
brand marketing.
- Types of visual tools you can
use for marketing
Memes can be a great
way for you to connect with your audience. They are visually appealing and
humorous at the same time. The good humor will help you to connect with your
customers better and increase the number of loyal customers who are coming back
to your social media page not only because of your product but also because of
the content you publish.
On this note, it is
worth mentioning that solely focusing on commercials and advertising is not a
very good tactic. You should try to merge the ads with posts aiming at
connecting your brand with the audience, and social media is the best tool for
this. There are numerous tools that
will help you grow your social media fan base but the most important
factor to maintain a successful presence on social media is through valuable
content. Your social media account and the content you publish represents the
personality behind your brand and your product. It will definitely pay off to
invest some time and energy in building your brand image on social media.
- How to format the context of
your posts so it grabs the attention of the audience
The visual cortex of
the brain is the one responsible for processing visual information. There are
certain areas in the visual cortex that process information instantly, before a
person realizes that he/she has noticed something the visual cortex has already
analyzed it. Hence, in some circles, that part of the visual cortex is referred
to as pre-attention sensors. The pre-attention censors consist of four elements
that are: orientation, size, and shape, color, and movement.
Understanding these
elements and how they can grab someone’s attention instantly is very simple if
you just imagine many similar objects on the picture with one object being
significantly different from the rest of them either with its shape, size,
orientation, or color. This tactic is often used by marketers to draw the
attention of their users. Hence, using contrasting colors or highlighting only
those parts of the text that deliver attention-grabbing information or a
positive message while covering up negative messages is the way to use these
tactics.
Conclusion
To see the effect of
marketing on your income takes time. Great marketing is not focused on one time
fast selling, but on building the love and loyalty of customers towards your
brand. Hence, good marketing will take time to see any tangible results.
However, this should not discourage you, instead, be patient and focus on the
success that awaits your brand in the future. What really stands between you
and your rivals is the marketing quality.
Employing successful
attention-grabbing tactics while creating visual content is the key to
increasing the popularity of your posts. In this article, we discussed how
certain colors, shapes, and types of visual tools can be used for successful
marketing. Spending some time researching the market and your competitors
together with your customers is another great investment in your brand. Hence,
the main idea you should focus on is to build the most authentic image of your
brand, and the right marketing strategy will pave the way for success.
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