Industrial Designers Society of Hong Kong Recruit Local Talents for “ReMix · Yesterday’s Future, Invent Tomorrow!” – Arabian Post

Relaunch Historical Hong Kong Brands to Achieve New Heights

HONG KONG SAR – Media OutReach – 9 February
2021 – Industrial Designers Society of Hong
Kong (IDSHK) has always strived to promote the professional standards
of industrial designs and to elevate the professional status of industrial
designers in Hong Kong.

For the first time, IDSHK will organize the “ReMix · Yesterday’s Future, Invent
Tomorrow!” (Remix) program. The program will bring local industrial designers and historical
Hong Kong brands together, with the alliance of igniting creativity sparks and
infusing new perspectives into established brands. The brands that will
collaborate for the program are: Made
by Carmel, Chicks, Red Apple, Yuet Tung China Works X Tung Hing Glass
& Metal Ware and AXIS watch.

“Remix” is now
inviting talented designers, design teams or companies to participate in this year’s
program: relaunch historical Hong Kong brands to achieve new heights.

The “ReMix” program aims to align design teams
with the collaborating brands. All new products will be design-led throughout
the product development process, creating a series of products with unique style
and characters.

Mr. Leung Chun-Fai, President of the Hong Kong Industrial
Designers Association said: “Most people have limited understanding of industrial
design in Hong Kong because industrial designers have always been the unsung heroes
behind international brands. Through this program, we spark to showcase the
charm of Hong Kong designs, let people enjoy the results of excellent designs
and appreciate Hong Kong brands from new perspectives, and thus achieving a triple
win situation!”

To participate in the program, applicants have to first submit
their CVs and past portfolios. Then the applicants put forward the brands they
are interested in, together with the reasons for their choices and views on future
busines opportunities on the program website. The short-listed applicants will then
be invited to present their design ideas to representatives of the brands and
the assessment panel in an interview via video conference. Finally, the selected
applicants will collaborate and design new products with leading local brands, and
be awarded royalty fees and design credits for their new products. Apart from media
interviews for the selected designers, the new products will be promoted in roving
exhibitions and major online and offline sales channels.

Application starts on 18 January 2021. Deadline for the
first part of the application is 28 February 2021. For more details, please
visit the IDSHK website at http://www.idshk.org/yesterdays-future-invent-tomorrow/.
For further questions, please send email to [email protected]
or call 3586 8831 directly.