Apple Inc’s iPhone 12 mini U.S. sales were just 5% of overall sales of its new phones during the first half of January, industry data provider Counterpoint said on Tuesday, adding to signs of muted demand for the new smaller version of its flagship device, Trend reports citing Reuters.
Smartphone users have switched to larger devices in recent years as they devour more video content on-the-go and binge on visually rich social media platforms like Facebook, Instagram, Tiktok and Snapchat.
The company launched a smaller variant of the iPhone 12 model last year, but demand for the smaller smartphones seems to be weaker, compared to the high-end iPhone 12 Pros and the older iPhone 11s.
Apple shipped its iPhone 12 lineup several weeks later than usual last year, but an expanded number of models and new look tapped pent-up demand for upgrades, especially in China.
Last month, the Cupertino, California-based company reported $65.60 billion in quarterly revenue from its iPhones business, beating a record it had set three years ago.
