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After founding the OG clean beauty boutique Follain, Tara Foley spent years in her shops listening to
what customers wanted (and sometimes weren’t getting). Now she’s created a line of products to address everything
she felt was missing in clean beauty.
Foley got interested in the subject in the early 2000s and left a future in law to work on a lavender farm in
France. “It was hard work, but I learned the difference between biodynamic and organic and conventional growing,”
she says. Next, she worked for a skin-care manufacturer, then got her MBA while creating the concept for Follain,
which opened in 2013.
“People used to buy products because of the model and the packaging and the billboard,” says Foley. “Now they know
about the bad stuff, like parabens and sulfates, and they’re also versed in powerful clean ingredients, like rose hip
oil and squalane. I believe that’s a result of the clean beauty movement, and I’m proud Follain has had a part in it.”
For Foley, it all comes down to ingredients, which is why Follain’s becoming an EWG-certified brand
was so important to her. “Forget that clean ingredients are better for the planet, your family, all those things;
they really are better for your skin,” she says. With an all-skin-types-love-it cleanser, the most effective (and
discreet) spot gel we’ve tried, and more, the new Follain line is just incredible on our skin—and we love the
beautifully gentle prices.
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The Bestseller
“So many people came into the store looking to replace their classic drugstore face lotion,” says Foley.
“They’d ask for a creamy moisturizer that worked well under makeup, something lightweight but also deeply
hydrating. So we made this beautiful balance of clean power ingredients including squalane, rose hip oil,
and bakuchiol (a plant-derived retinol alternative), along with sodium hyaluronate and peptides, which help
it absorb deeply into the skin. There’s a subtle rosewater scent from the rose hip, and it works so well for
almost any skin type.” There are also clinicals to back it up: In a study, subjects saw an improvement in
skin elasticity and the appearance of fine lines and wrinkles after four weeks.
Follain
Moisturizer: Replenish + Protect
goop, $32SHOP NOW
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The Start of the Skin-Care Journey
“People told us they were using $400 creams but washing their faces with drugstore cleansers their
dermatologists recommended,” says Foley. “There’s a misconception that your cleanser doesn’t matter because
you rinse it off, but in this one, for example, willow bark helps gently resurface the skin, and rose water
helps nourish and balance it out. There are a lot of elements in it that are beginning your skin-care
journey. And if you’re passionate about not just what you apply on yourself but also what goes back into the
water system, you can feel great about this one.”
Follain
Hydrating Cleanser
goop, $22SHOP NOW
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Once a Week for Dullness or Breakouts
“People were having to choose between clay and acid masks. We wanted to combine the two,” she says. “This
is made with three clays—kaolin, bentonite, montmorillonite—and three acids: AHAs, BHAs, and PHAs. It never
feels tight, and it leaves your skin baby-soft—it’s a beautiful treatment to do once a week.”
Follain
Dual Detox Mask
goop, $34SHOP NOW
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The Ultimate Nourisher
“Our customers love to follow the detox mask with this super hydrating mask,” says Foley. “It has
bakuchiol, rose hip oil, mango butter, and antioxidant white peony—it feels very cushiony, velvety. Start
with fifteen to twenty minutes or leave it on overnight. Some people with very dehydrated skin use it as a
daytime moisturizer.”
Follain
Ultra Hydrating Mask
goop, $34SHOP NOW
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The Daily Brightener
“We use a form of vitamin C that stays stable throughout its shelf life, combined with niacinamide,
AHA-derived fruit enzymes to resurface and refine, and yuzu to help brighten and even skin tone,” she says.
Follain
Brightening Serum
goop, $38SHOP NOW
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The Superpowered Spot Gel
“We had a hard time with spot gels in the clean space,” notes Foley. “Many were either too thick or too
oily, and not everyone wants that on their face, especially under makeup. We wanted more of a serum; what we
came up with is great for spots and also full areas of the face. It’s extremely effective.”
Follain
Clarifying Spot Gel
goop, $18SHOP NOW
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