[ad_1]
A two-minute video created by the Hong Kong Tourism Board for New Year’s Eve cost HK$9 million (US$1.15 million), an official from the HKTB has revealed during a governmental meeting.
The admission took place during a meeting of the Legislative Council’s Panel on Economic Development on Monday (March 22).
Members of the panel expressed outrage at the cost of the short clip (below), which consists mainly of text messages, such as ‘Happy New Year’ and ‘Good health’ superimposed over what appears to be stock footage of past fireworks displays. One panel member called the cost “offensive” and demanded to know who came up with the idea.
Dane Cheng, the executive director of the HKTB, said the money went to not only production but also simulcasting of the clip, and said he believed the effort was important to maintaining Hong Kong’s international profile. Presumably this is because many news outlets around the world show montages of city skylines and fireworks displays as part of their New Year’s coverage. Cheng claimed that 110 news organisations used the clip, generating HK$60 million (US$7.72 million) in promotional value.
Campaign Asia-Pacific has reached out to the HKTB for further comment.
[ad_2]
Source link
