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Entertainment, lifestyle and sports marketing agency Allied Global Marketing has opened an office in Sydney, Australia to support its existing operations and expand its business in the region. To head the office, the company has appointed industry veteran Jamie Crick as managing director, APAC. Crick will report to chief global strategist Adam Cunningham. Crick has worked in digital marketing since commencing with DoubleClick’s international media business in Dublin in 1999. He co-founded the social video advertising and content business, Boom, where he built and productised networks of APAC’s social influencers and creator talent, including Australia’s first YouTube multi-channel network. Joining creative agency Emotive as part of its launch team in 2015, he built and ran its content distribution and analysis offering, working with brands such as Optus, HelloFresh, Amazon’s Audible, Google, Coca-Cola and Unilever.
Iris Singapore has appointed Arun Saha as its new head of PR. In the role, she will lead the agency’s PR function that manages Nespresso’s communications strategy and execution along with other accounts. She will also work closely with the leadership team to elevate brand awareness and reputation for the agency. Saha joins from Havas Group where she led the regional marketing and communication strategy for the network.
Moët Hennessy, part of LVMH group, has appointed Co-maker, the influencer marketing arm of Havas Group, as its influencer marketing agency of record. Dianna Mannion, a new hire, will take a seconded role to lead the program of work. In her role, Mannion will drive Moët Hennessy’s influencer strategy across its portfolio of brands including Belvedere, Hennessy and Glenmorangie.
Rasheed Abu Bakar will join Sandpiper Communicartions as associate director to lead Southeast Asia and international briefs for the firm’s technology, energy and environment, and aviation practices out of Singapore. He joins from APCO Worldwide, where he led international corporate communications and public affairs briefs for clients of the firm’s Singapore and Indonesia offices.
Howorth, opr’s business-to-business and technology agency, has been appointed to create and execute a multi-region growth communications strategy and creative for Skyjed, a digital product management platform. Howorth’s remit encompasses brand strategy and brand narrative development, creative, digital strategy and media planning in addition to all content marketing and media relations. Effectively immediately, the first creative campaign is expected to launch in the first half of 2021.
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