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Digital marketing industry is growing and it’s very important to test water here if you have your own product/service. Scaling business in this space is very affordable for many people, that’s why you should place your offers in digital space as soon as possible. In this post, you’ll learn inside-tips on how to utilize digital marketing trends in 2021.
Podcasts
A podcast is an audio blog targeted at the category of people who are used to listening, not watching or reading. This method is common for people who ride in a car, bus, or listen to music on headphones through applications. The main perk of podcasts is that you can listen to them in the background during some basic activity.
A / B Split Testing in SEO
Split testing is the final testing of two or more variants of one page on users in order to choose the most attractive and effective variant. Allows you to select a target magnification, then displays the pages along with a keyword report that shows you which category your page ranks for and which keywords will help you get more traffic.
AI (Artificial Intelligence)
Artificial intelligence is related to the similar task of using computers to understand human intelligence. This suggests that it can analyze consumer behavior and the search engine so that companies understand how customers find products and services.
Algorithmic advertising
Algorithmic advertising means using artificial intelligence to buy ads so that you can target a specific segment of people. With the help of such ads, automation is much more efficient and faster, which means higher conversions and lower costs for attracting customers. It is changing the face of digital advertising so quickly that digital ads will be algorithmic by 2020.
Chatbots
Chatbots will continue to be an important part of marketing in 2021. This technology is based on artificial intelligence. It uses instant messaging to communicate in real time, day or night, with your clients or site visitors. Since they are active around the clock, they give answers quickly, they can answer any of your questions, they remember the entire history of your purchases.
Personalization
In the upcoming 2020, to be in the ranking, you need to use personalization. For example, this could be a product, email, social media, and more. With data on consumer behavior, purchase history, user journey and other information, it is now easier to create user-generated content. Thus, to increase the number of consumers.
Video & stream marketing
Video marketing is one of the hottest solutions in the coming years. Examples of video marketing include the following methods:
Live video is currently the most popular method among a large number of companies in various fields. This can be an interview, review, product / service demonstration. And also teamwork, which allows you to increase the volume of trust in the eyes of the consumer. You should know how successful Twitch streaming space is since 2019.
Video 1: 1 – When businesses or marketers create personalized video messages instead of making phone calls or sending emails.
Influencer marketing
Influencer marketing is a kind of word of mouth that uses the opinions of leaders to promote their product / service to a wider group of consumers. This will allow you to get great coverage. These people can be celebrities, or they can be Instagram or YouTube bloggers with a lot of followers.
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