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CREATIVE AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Ogilvy | Absolut Global, Coca-Cola China, HTB/Guronsan Bamond Korea | 19.7 | 19.7 | 88 | |
| 2 | 2 | VMLY&R | Shanghai Jahwa China, Marico India, Frasers Property Project | 10.9 | Furphy Australia | 10.8 | 52 |
| 3 | 4 | Wunderman Thompson | Tyson Foods Thailand Project, Wonder Chilldea Japan Project, Unif Thailand | 8.6 | 8.6 | 26 | |
| 4 | – | DDB | Unilever Wall’s Global India, Danone China Project, HKBU Hong Kong Project | 7.8 | 7.8 | 34 | |
| 5 | 3 | McCann Worldgroup | Woori Bank Korea, Manipal-UNEXT India Project, Aster DM Healthcare India Project | 7.2 | 7.2 | 15 | |
| 6 | 5 | Leo Burnett | Coty Professional Japan Project, CHN Industrial Australia, AXA China Project | 6.7 | Fortis Healthcare India | 6.1 | 35 |
| 7 | 13 | Publicis | Infiniti Global, Samsung Singapore Project, TTFB Taiwan Project | 6.0 | 5.0 | 21 | |
| 8 | 12 | BBDO | Electronic Client | 3.5 | 3.5 | 18 | |
| 9 | 10 | MullenLowe Group | Waah Jobs India, AkzoNobel Brands India | 3.1 | 3.1 | 12 | |
| 10 | 6 | Sapient | Alfa Romeo China, SCHUCO China, NBA China Project | 2.9 | 2.9 | 9 |
MEDIA AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Zenith | MamaEarth India, L’Oreal China, Sanofi China, Urban Company India | 37.9 | Techcombank Vietnam | 37.8 | 8 |
| 2 | 2 | Wavemaker | Genesis China, PT Mayora Philippines, Masan Vietnam | 15.1 | 15.1 | 45 | |
| 3 | 3 | PHD | LG APAC, CR Pharma China, Reckitt SG | 10.7 | 10.7 | 8 | |
| 4 | 4 | Havas Media | Indofoods Indonesia; Australian Institute of Company Directors; CG Foods India Digital | 4.6 | 4.6 | 8 | |
| 5 | 6 | OMD | Victorian Govt Australia; Cuemath India; Mei Wu Fa Taiwan project | 3.9 | Eastspring Thailand | 3.8 | 10 |
| 6 | 7 | Universal McCann | Burger King China; Uni-President drinks, noodles China; Henderson Land HK | 1.8 | 1.8 | 12 | |
| 7 | 8 | Initiative | KFC Thailand; Kopiko Philippines | 1.5 | Australian Institute of Company Directors | 1.2 | 7 |
| 8 | 12 | Starcom | Junglee Entertainment India; Boat India | 0.4 | Petroleum Authority of Thailand | 0.3 | 2 |
| 9 | 9 | Bohemia | Chemist2U Australia | 0.2 | 0.2 | 1 | |
| 10 | 11 | Performics Mercerbell | Alibaba Cloud China Project | 0.1 | 0.1 | 2 |
TOP 10 APAC CREATIVE WINS (FEBRUARY)
| AGENCY | ACCOUNT | AREA |
| Publicis | Infiniti | Global |
| Digitas | SGM | China |
| Leo Burnett | Coty Professional project | Japan |
| Wieden & Kennedy | Evian | Global |
| McCann Worldgroup | Woori Bank | Korea |
| Ogilvy | Coca-Cola | China |
| Ogilvy | HTB/Guronsan Bamond | Korea |
| DDB | Unilever Wall’s Global | India |
| Saatchi & Saatchi | Maserati | China |
| Wunderman Thompson | Tyson Foods project | Thailand |
TOP 10 APAC MEDIA WINS (FEBRUARY)
| AGENCY | ACCOUNT | AREA |
| OMD | Victorian Government | Australia |
| PHD | LG | APAC |
| Wavemaker | Genesis | China |
| Wavemaker | PT Mayora | Philippines |
| MediaCom | Saridon | India |
| Havas Media | Indofoods | Indonesia |
| Universal McCann | Burger King | China |
| Initiative | KFC | Thailand |
| Wavemaker | Masan | Vietnam |
| PHD | CR Pharma | China |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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