Emirates NBD marks Financial Wellness month in April

• Renewed commitment to customers’ financial wellness

• Bank’s #moneywise platform advocates healthy financial behaviours and habits.

Joining the global effort to bring attention to financial literacy this month, Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region has strengthened its commitment towards furthering the financial wellness of individuals and families in the UAE.

The bank is dedicating April to promoting financial wellness among customers and families through engaging social media campaigns as well as workshops. Daily posts will provide customers with tips to adopting healthy financial habits along with interesting quizzes to build understanding. Additionally, the bank’s ‘Wise Ones’ video series showcases how customers can save, spend, borrow and invest wisely and ensure good financial planning.

The bank also carries out continued year-round efforts to educate and engage the public via nationwide financial and security awareness campaigns as well as its #moneywise centre which offers an array of free resources to help customers manage their finances better. Emirates NBD’s #moneywise portal include a comprehensive glossary of banking and finance terms to help customers understand commonly used banking terms, useful articles and quizzes on personal finances, guides on budgeting and planning, security tips to prevent fraud, and a handy calculator that helps customers derive maximum value from reward programmes.

In addition, the bank runs programmes for high school and university students to get a head start on planning for their financial goals with Emirates NBD’s ‘Banker For A Day’ program that teaches the basics of banking and finance. Workshops are carried out to help customers better manage their debt, enhance financial planning skills and understand the importance of a good personal credit score. The bank also promotes financial wellness among staff through coaching programs.

Suvo Sarkar, Senior Executive Vice President and Head of Retail Banking and Wealth Management, Emirates NBD said, “Financial literacy is key to ensuring good management of one’s finances, reducing debt, growing wealth and planning for a secure future. The COVID-19 pandemic has put financial preparedness top-of-mind, and we remain committed to supporting people of all ages and backgrounds with the guidance they need to manage their money wisely and achieve financial wellness.”