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Introduction
There are several reasons why everyone holds Shopify in such high regard.
It has single-handedly enabled millions over the world to give wings to their dreams of becoming business owners and entrepreneurs.
Simple customizations, affordability, world-class integrations, and no prior experience of coding have transformed Shopify into the first choice for anyone looking to start an eCommerce business.
However, with so much competition in the E-commerce ecosystem, the need of the hour is to engage with lead generation. How can Shopify Store owners do that?
Simple- with the help of a Shopify Landing Page!
In this resource article, we look at how you can boost your sales with a Shopify Landing Page.
Why do you need a Shopify Landing Page for your Shopify Store?
We know you are a Shopify store owner, but let us start with a role reversal to understand this point better.
Imagine you are someone looking to buy something. Would you prefer being redirected straight from an ad to the product page directly?
I guess not! No one will.
When we are looking to buy something, we usually like to follow this user journey-
- Explore the website and look around what is it all about
- Understand the nature of the company and see what it offers
- Creating a purchase decision that entails being in the driving seat about submitting my information
According to sales experts, a landing page for an E-commerce website or business is the first step rather than being the last step.
How to Create the Best Sales Landing Pages on Shopify?
Suppose you want someone to purchase something from your Shopify store. There is no other intention. The singular focus of this landing page is to make sales. How do you go about it?
Experts recommend using from a selection of two pages Shopify has on offer for Sales-
- Collection Pages
- Product Pages
In the following section, we discuss the 4 key elements that can convert a normal landing page into a high-performance, result-oriented one on Shopify.
List of the 4 Key Elements that should be on your Shopify Landing Page
There are four main things to consider when designing a Shopify Landing Page for pushing sales-
The Length of the Landing Page-
You want the audiences to get convinced into making the purchase. This means providing knowledge over and above mere product description to convince them. Experts suggest putting things like a ‘Free Trial’ option or ‘Cash on Delivery option. Anything that can help build trust and encourage someone to purchase from the page needs to be added to the page.
The Design Template-
You want your products or collections to be displayed in the best possible fashion. This means creating an attractive landing page that makes your product the undisputed hero. Choosing the right colours, fonts, content, and graphics can help do the trick. You need to invest some time in picking the right themes and colour schemes.
The Call-To-Action on the Landing Page-
Try your best to avoid words like ‘Submit’, ‘Buy Now, and so on. If someone is looking to purchase something, they should be shown a life-changing value proposition. Think about whether you can use terms like, ‘Experience The Change’, or ‘Wow Your Partner’. It might sound cheesy, but it can help do the trick. Sending a welcome message to your subscribers where you implement Call-To-Action buttons is also a good trick to make them your potential customers.
Customer Recommendations and Photos-
The last important element that needs to be part of your Shopify Landing Page is customer photos enjoying the product you are trying to sell. We started by stating how the aim needs to be convincing the end customer. Nothing works better than real photos of your existing customers trying it out after purchasing it. This helps build credibility for the brand.
The Bottom Line
Saying this is an easy process would be understating it. You do not require too much technical knowledge. What you do require is a lot of patience in trying to figure out what works best for your Shopify Sales Landing Pages. By following all the points mentioned in the article, you can help optimize your Shopify Landing Page for sales and conversions.
About The Author
Shahid Shahmiri is a digital marketer by profession. He helps online businesses to grow with smart marketing tactics to achieve better sales and leads. He is passionately focused and driven to grow businesses online and can manage the marketing and lead generation process with proven tactics and experiments. Shahid is accountable for analyzing marketing, SEO, growth and dealing with all promotional and media channels
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