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Apple has held a major event to release a whole host of new products.
New versions of the iPad, iMac, and AirPods were unveiled, as well as the first official announcement of Apple’s AirTags for item tracking.
Other announcements included a new iPhone colour and updates for Apple TV, Apple Card and the Podcasts app.
As with all Apple’s events in recent times, it took the form of a pre-recorded video in which Apple executives introduced the new products from its Apple Park campus.
The event comes amid big growth in Apple’s share price since the start of April that has boosted its market cap to $2.24 trillion (£1.6tn), ranking it as the world’s most valuable company.
Early indications suggest there was only moderate interest in this Apple event, at least relative to previous ones.
Less than a million people tuned into the live stream, compared to 10 million for Apple’s November event and 56 million for its October event.
You can watch the whole thing here:
Anthony Cuthbertson20 April 2021 20:22
So what to make of Apple’s ‘Spring Loaded’ event?
Analysts are already filling up our inboxes with their takes on all the latest announcements coming out of Cupertino, California.
The arrival of the iMac is perfectly timed given growing evidence that some sections of the population are emerging from the most severe period of the pandemic with additional savings. Some consumers are treating themselves to new products they previously only aspired to own. The new iMac falls firmly into this category and Apple’s biggest challenge could be meeting demand in the first few months.
[But] the new iPad is a tough sell. Despite numerous updates, including the M1 chip, the previous generations of iPads are strong enough to make this is an iterative update when compared to the new iMac.
Leo Gebbie, senior analyst at CCS Insight
Apple‘s decision to jump into the growing ‘find my category’ [with AirTags] shows that it’s keen to capitalise on our ability to lose things that are important to us. With companies like Tile and Samsung already laying the groundwork, this is likely to be a big hit for the company.
AppleTV might have a new processor to let you do more things, but the exciting new feature is its new remote. Apple has fixed a lot of the complaints with the old one, making it worth the upgrade for that part alone.
Stuart Miles, founder of consumer tech site Pocket-lint
Anthony Cuthbertson20 April 2021 20:07
Apple has also just announced a major and controversial new iPhone update: iOS 14.5.
It comes with Apple’s new App Tracking Transparency (ATT) tool, which will require advertisers to ask for permission to track users’ behaviour.
You can read the full story here:
Anthony Cuthbertson20 April 2021 19:54
Here is all of Apple’s major announcements from today:
Anthony Cuthbertson20 April 2021 19:15
“What a great day of announcements,” he says.
There have indeed been a lot squeezed into the last hour.
And it’s goodbye from Apple Park, as we zoom away just as we started with an aerial shot of the spaceship campus.
(Apple)
Don’t leave just yet though, I’ll post links to all the major announcements here in a moment.
Anthony Cuthbertson20 April 2021 19:03
It also comes with some “phenomenal” accessories, like Apple Pencil, and the Magic Keyboard. And comes in a new shade of white.
Here’s the full rundown:
(Apple)
Prices starting at $799, with orders opening 30 April.
Anthony Cuthbertson20 April 2021 19:00
The iPad Pro’s new Liquid Retina XDR (Extreme Dynamic Range) Display is “awesome”, according to some of the artists that have used it.
(Apple)
Anthony Cuthbertson20 April 2021 18:55
Here’s more on the new iPad.
Anthony Cuthbertson20 April 2021 18:47
iPad Pro now has 5G connectivity!
“This is huge!” says velvet-voiced man (I didn’t catch his name, but I’ll add it as soon as I get it).
“The 5G speeds let you do just about anything, just about anywhere.”
Anthony Cuthbertson20 April 2021 18:46
Here’s what the M1 chip has to offer:
(Apple)
Anthony Cuthbertson20 April 2021 18:44
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