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Apple confirmed that podcasts will be its . The company is adding paid subscriptions to its Podcasts app, so podcasters can charge listeners for content directly through the app. The new feature will be added to the Podcasts app in May, and will be available in 170 regions and countries.
Apple will also overhaul the Podcasts app’s recommendations with a new channels feature that will recommend “groups of shows curated by creators with unique titles, descriptions, and artwork.” Some channels will be free, while others will be paid.
Apple’s move into paid podcasts comes as competition heats up in the audio space. Facebook announced several new social audio features, including a collaboration to make podcasts available directly in its app. Apple has also experimented with its own in-house podcasts. Longtime Beats1 DJ Zane Lowe has hosted a series with artists since 2019. Earlier this month, the company launched a to promote its Apple TV+ true-crime documentary The Line.
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