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CREATIVE AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Ogilvy | Nestlé Vietnam Project, BTS Group Thailand Project, BAUNIS Taiwan | 34.0 | 34.0 | 175 | |
| 2↑ | 6 | Leo Burnett | FAW-VW Audi China, Infinity Japan Project, Samsung.com MDE Korea Project | 23.5 | Fortis Healthcare India | 22.9 | 58 |
| 3 | 3 | Wunderman Thompson | Project Management Institute Singapore, Richemont China, Shanghai Guangming China | 16.9 | 16.9 | 71 | |
| 4 | 4 | DDB | Mekeni Food Corporation Philippines, MCI Singapore | 11.9 | 11.9 | 52 | |
| 5↑ | 7 | Publicis | Pechoin China, Estee Lauder China Project, Glaxo_Skb China project | 11.7 | 10.8 | 39 | |
| 6↓ | 5 | McCann Worldgroup | 365 mc Korea Project, TracFone India Project, Evereden China Project | 10.5 | 10.5 | 28 | |
| 7↓ | 2 | VMLY&R | Sony Electornics Singapore Project, Oberoi Realty India, Zespri Singapore | 12.2 | LG TVs Global | 9.8 | 78 |
| 8↑ | 35 | Dentsu | Dongfeng Honda CIVIC China, Feihe Dairy China, Nc Taiwan | 11.7 | 8.9 | 43 | |
| 9↓ | 8 | BBDO | Anta & Anta Kids China, Tripartite Alliance Singapore Project | 7.8 | 7.8 | 28 | |
| 10↑ | 23 | ThinkerBell | Ladbrokes Australia, Repco ANZ | 6.7 | 6.7 | 10 |
MEDIA AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Zenith | Pet Culture Australia, BAIC China | 33.3 | Techcombank Vietnam | 28.7 | 14 |
| 2↑ | 3 | PHD | Jiahua Cosmetics China, Google Australia | 18.4 | 18.4 | 15 | |
| 3↓ | 2 | Wavemaker | Tencent Platform & Content Group, Lixiang Branding China, Lianjia – Beike China | 17.8 | Pernod Ricard China | 15.7 | 52 |
| 4↑ | – | Carat | Mengniu Dairy China, Pernod Ricard China, SRC Indonesia Sembilan Indonesia | 13.8 | Diageo Korea | 12.3 | 49 |
| 5 | 5 | OMD | Yili (digital&OOH) China, Bank Jago Indonesia | 11.6 | Eastspring Thailand | 11.2 | 25 |
| 6 | 6 | Universal McCann | Abbott Nutrition China, CDO Philippines, Game Bean Taiwan Project | 7.8 | 7.8 | 17 | |
| 7↓ | 4 | Havas Media | Ola Group India, ANZ, Micromax Informatics Limited India, Salarpuria Sattva India | 6.2 | LBC Philippines | 5.1 | 11 |
| 8↑ | 12 | Spark Foundry | Toyota Australia, Alibaba Cloud China Project | 4.3 | 4.1 | 6 | |
| 9↓ | 7 | Initiative | Cred India, Plush Sofas Australia, Asiatic Agro Thailand, KFC Thailand, Kopiko Philippines | 3.8 | Australian Institute of Company Directors Australia | 2.8 | 15 |
| 10↑ | – | Dentsu X | Japan Tobacco International Indonesia, wanglaoji herbal tea China Project | 2.5 | 2.5 | 37 |
TOP 10 APAC CREATIVE WINS
| AGENCY | ACCOUNT | AREA |
| Leo Burnett | FAW-VW Audi | China |
| Leo Burnett | Infinity Project | Japan |
| Publicis | Pechoin | China |
| The & Partnership | LG TVs | Global |
| Dentsu | Dongfeng Honda CIVIC | China |
| BBDO | Anta & Anta Kids | China |
| DDB | Project X Project | India |
| BBDO | Tripartite Alliance (TAFEP) Project | Singapore |
| Dentsu | Feihe Dairy | China |
| Leo Burnett | Samsung.com MDE Project | Korea |
TOP 10 APAC MEDIA WINS
| AGENCY | ACCOUNT | AREA |
| Carat | Mengniu Dairy | China |
| Mindshare | Yili Buying | China |
| OMD | Yili (digital) | China |
| Universal McCann | Abbott Nutrition | China |
| Spark Foundry | Toyota | Australia |
| PHD | JIAHUA COSMETICS | China |
| Universal McCann | CDO | Philippines |
| OMD | Australian state of Victoria | Australia |
| PHD | Australia | |
| Initiative | Cred | India |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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