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MullenLowe Group appointed S. Subramanyeswar (known as Subbu) to chief strategy officer for the Asia-Pacific region. He will continue to lead strategy for brands at MullenLowe Lintas Group as its group chief strategy officer. Subbu joined Lowe Lintas in 2011 as national planning director and has more then two decades of experience including at Wipro, Publics, Rediffusion Y&R and Saatchi & Saatchi in India, the US and the UK. He will be based in Mumbai and takes up the APAC charge with immediate effect.
GroupM Australia appointed Sebastian Rennie as chief investment officer to lead the group’s investment and partnerships function. Rennie returns to Australia following the past three years as GroupM Canada’s chief investment officer. Prior to that he was in the same role at GroupM ANZ from 2015 to 2018 and with MEC for several years. He has more than 20 years of experience, including stints at MediaCom and OMD. Rennie will relocate to Sydney with his family and start the role in June.
NielsenIQ Hong Kong announced it renewed a regional retail cooperation deal with Dairy Farm. The two-year agreement means NielsenIQ will continue to provide Dairy Farm with insights and analyses about its business across six Asian markets: China, Hong Kong, Indonesia, Malaysia, Singapore, and Vietnam. NielsenIQ said it provides a complete picture of the complex and changing retail landscape, with holistic coverage of the supermarket, hypermarket, convenience, and emerging channels.
Invest Hong Kong (InvestHK), the department of the Hong Kong Special Administrative Region government responsible for attracting foreign direct investment and supporting overseas and mainland businesses to set up or expand in Hong Kong, has appointed Sinclair to lead the communications efforts for its sixth annual StartmeupHK Festival, as well as launching a series of six international StartmeupHK Salons—virtual events in North America, South America, Europe, the Middle East, India, ASEAN and the Greater Bay Area. Sinclair teams in Hong Kong and Shanghai will work with InvestHK to expand the profile of the StartmeupHK initiatives, strengthen brand reputation and drive participation. The remit includes media relations, social media, direct marketing, SEM, and content creation.
The Asia Video Industry Association (AVIA) has appointed Celeste Campbell-Pitt to be its new chief policy officer effective Monday May 3rd, to be based in Singapore, a first for the role. Campbell-Pitt initially joins Hong Kong-based John Medeiros, who has been chief policy officer since 2013.
Campbell-Pitt was previously VP and head of business development and advertising sales at Discovery Networks Asia Pacific, after her stint at Endemol Shine Asia Group as the director and head of commercial and operations. She has also held senior legal counsel positions in international media companies including Star, Turner and Channel Four in the UK.
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