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Going out on your own, are ya? Or, maybe you’ve already started out in recent months, only to find that custom isn’t finding you as well as you hoped. It’s a tough time to create a startup; a few exceptions to that might be eCommerce, blog writing, and meal delivery, but even then, business isn’t exactly booming right now for plenty of people, what with the pandemic ‘n all.
But don’t be disheartened – whatever the nature of your newfound enterprise, there are some solid moves you can make to increase your chances of becoming a bonafide, big-name business; whether that’s in your area or you’re appealing internationally. Not all startups will need them – or, even, not all of them will apply to each and every startup out there.
But stick with us and see if you learn something: read on for some choice, smart solutions to growing your startup business.
Market and Market Good
Whether you like it or not, social media is here to stay, and it’s one of the most reliable forms of putting yourself out there. Where else can you turn to on the infosphere that you already have a bunch of people looking to back your ventures? Most people’s friends and family have an online presence, and even if you don’t have your own, make it clear that your new business profiles belong to you, and that you’re now hashing out your own space. You can bet that their networks become yours. You’re wasting a massive and free marketing opportunity if you don’t.
But social media isn’t the only way to market (and market good). The perfect ad can be the difference between growing your customer base and staying complacent. My advice? Speak to the professionals. Money spent now is often money made later. Think untapped markets, increasing loyalty with your existing customers – if you don’t have the technical know-how, turn to those that do. Put some feelers out there and see what agencies take your fancy – yellowHEAD’s creative studio is responsible for designing and implementing some seriously successful ad campaigns, for example.
Get A Blog Going
You might think no one cares what you have to say, and, honestly, right now, they probably don’t. But do you think every authority on a topic was an authority when they first started speaking? Do you think that, despite the knowledge of an important voice in the industry, people immediately recognized they knew their stuff and took their words for gospel? No, they didn’t.
Making a successful blog doesn’t happen overnight, and there’s no denying that it takes a lot of time. But if your new business is your passion, what’s stopping you from talking about it – whether that’s on developments in the industry, your own take on current affairs, how you’re going to approach it differently, or even all of the above?
When you have your own website going – this should be done as soon as possible, by the way – use your spare time to give a take that people can learn from, can agree with, or perhaps even challenge. Creating a space where people can engage through your business leads to housing a community, and, eventually, loyalty to your brand.
Make Use of Email
Email marketing is yet another way of putting the word out about your new enterprise, and, in fact it’s up to 40 times more effective than social media. Any company that relies on good exposure of its products and services, and wants to turn webpage lurkers into customers, will tell you that the cornerstone of good brand promotion is email.
First of all, there’s nothing preventing you from being especially creative, whether that’s with newsletters, sharing company developments, or even to just drop in and let people know you’ve added a new blog post. The options to be creative in how you design and deliver your emails are actually pretty limitless, in all honestly.
What’s more, using email marketing doesn’t mean you can’t align your strategies with social media. Using one alongside the other helps your networks to grow – a rise in people on your mailing list will likely see your social media follower count grow too, and vice versa.
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