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Tyson Foods Malaysia appointed Mindshare as its integrated media agency. The agency will be responsible for strategic planning and buying for Tyson Foods’ portfolio of brands, which includesTyson, Jimmy Dean, Hillshire Farm, Ball Park, Wright, Aidells, IBP, and State Fair.
Nielsen Holdings appointed Alicia Olson-Keating as the Australian managing director for Television
Audience Measurement (TAM), effective June 22. She has more than 30 years of experience in media, most recently as head of audience data and insights at ABC. She has also held positions within media industry boards and councils including Numeris, IAB, and OzTAM.
WPIC Marketing + Technologies, which bills itself as the world’s leading APAC consultancy, has launched a new creative practice to provide content, advertising, design and brand strategy services to global organizations launching and operating in APAC. WPIC Creative Labs will be led by Charles Lavoie, as director. He was most recently with PBB Creative, where he worked on campaigns for Acura, Bauer, Daimler, DiDi, Nestle, Paulaner and the World Bank. He will be based in Beijing, where he has lived since 2012 and where WPIC is headquartered.
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