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Hivestack, a provider of programmatic digital out-of-home advertising, has appointed Aileen Ku as general manager, China, based in Shanghai. Reporting to Troy Yang, managing director, North Asia, Ku will be responsible for driving revenue, growth and strategy focused on channeling incremental advertising dollars into China and also helping Chinese brands to activate on DOOH screens all over the world. Ku brings to Hivestack over two decades of digital advertising experience and Hivestack from RTBAsia, the advertising verification service provider, where she held the position of chief growth officer leading the sales operation of its advertising tracking and verification business unit. Ku’s appointment follows Hivestack’s entry into China in January 2021 with the hiring of Troy Yang, formerly senior vice president North Asia for The Trade Desk.
Tier One Entertainment, an esports and gaming entertainment company in The Philippines, has partnered with GroupM. to accelerate both the growth of the firm and the gaming entertainment industry as a whole. Through this partnership, the touchpoints between brands and gaming talents becomes more streamlined, Tier One stated, which then allows more mainstream brands to understand and leverage the commercial power of esports and gaming. This partnership comes as Tier One looks to expand to more countries and GroupM will be instrumental in mirroring this model in other countries across the region.
Pico Far East Holdings, a brand activation company, has won several contracts across a wide spectrum of exposition activation services for the upcoming World Expo in Dubai. To date, the firm is servicing some 20 pavilions, including national pavilions for Algeria, Brazil, Czech Republic, Malaysia, Malta and the UK, the SAIC Motor booth at China Pavilion, and a number of corporate and thematic pavilions. As well as overlay, carpark and wayfinding packages, the Group is also providing interior fit-out services for the temporary structure at the Dubai Exhibition Centre and for the retail outlets across the three thematic districts at the Expo site.
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