Creating a commercial advertising campaign is an exciting step in the growth of your business. It has the potential to reach new markets and skyrocket the popularity of your brand. A striking sound and message is a powerful catalyst for consumers. The steps along the way can seem daunting — but they don’t have to be. Here are several key people who will provide you with talent and resources.
1. Your Narrator
Your choice of narrator is one of the most important decisions along the way. The character, depth, and range of the narrator are crucial — in addition to it being vital that their sound and delivery fit the project. Looking for a strong candidate? An online search using terms like commercial voice talent can help you find the right professional.
2. Your Producer
The person who produces your commercial weaves together the elements of narration, music, sound effects, and possibly video imagery to create a product that your audience will remember and respond to. To find a good producer or production company, check out your competitors — and touch base with closely allied colleagues to get recommendations. Also, listen to or watch clips (check their websites) to find out if the creative approach is a good match for your needs.
3. Your Writer
Your writer will develop the script for your commercial, using your brand voice to craft a powerful message. You’ll probably have quite a bit of say in the final product, in cooperation with other professionals. Or, you might be a skilled commercial copywriter yourself. Take the time to familiarize yourself with best practices for ad copywriting, and be open to feedback from people who have worked on similar projects.
A successful commercial ad campaign requires expert input. Keep these professionals in mind as you plan.
