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Tata Harper appointed Gusto Luxe as its integrated agency partner in China. Gusto Luxe will develop the brand’s market entry strategy for China and support it with positioning, digital and marketing. The agency will be working with Tata Harper to execute an engaging social media strategy, supported by influencer activations and offline events. The brand is known for its non-toxic products and is one of many for which China has become a more attractive opportunity thanks to the country’s decision to stop requiring animal testing.
Dentsu International appointed Rashmi Vikram, formerly group diversity and inclusivity practice lead at Microsoft, as chief equity officer in APAC. (Full story)
Deepa Balji, S4 Capital‘s Asia-Pacific director of marketing and communications, will be leaving the company at the end of June. She will join venture-capital firm B Capital as APAC head of marketing in mid-July.
VaynerMedia APAC is promoting Tim Lindley from head of insights and strategy to managing director for the APAC region as head of VaynerMadia APAC Avery Akkineni, who launched the agency in the region just over two years ago, returns to the US for a yet-to-be-announced role within VaynerX. (Full story)
Singapore-based PR and communications firm SPAG touted recent wins in the startup space: ZaZaZu (a sexual wellness startup), Pet telehealth company Zumvet, and medical device company ABM Respiratory Care. SPAG also led communication campaigns for Ferne Health last year.
Russia-based iMars Communications will provide communication support in China for DiHouse, one of the largest Russian distributors of digital technology. The agency will represent the company’s external communications in the digital segment of the PRC, promote key messages in media materials and provide content on China’s national social networks. DiHouse is engaged in distribution, retail and corporate supply of smartphones, mobile and desktop computers, household appliances, equipment for gamers, digital gadgets and accessories, with more than 100 manufacturer brands in its portfolio.
PR and marketing agency Bud Communications reported seven global and regional additions to its roster of challenger technology clients. The clients include WPP-owned GroupM’s outcome media specialist, Xaxis and gaming and esports company AdColony, both following a competitive pitch and covering Southeast Asia, India, Australia and New Zealand. Also joining Bud’s portfolio are sneakers and streetwear platform Ox Street, the Dutch Blockchain Coalition‘s joint venture with Singapore; media intelligence company, CARMA Asia; RFID technology company specialising in NFC wearables ISBC; and gaming and esports streaming company Yugen.
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