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Here our editors are sharing real-time highlights from Campaign Leading Change, taking place online June 8 and 9. This page is presented in liveblog style, with the most recent items being added at the top.
Wednesday June 9
Campaign Leading change resumes at 9:15 am Wednesday.
Tuesday June 8
BREAKING THROUGH ADVERSITY
Posted at 5:20pm
“We need to do what makes us laugh the loudest and cry the hardest. When you put your heart into what you do, you will go through big swings of emotions. But you will also walk through life with a little bit of bounce, and a lot more sparkle, especially during tough times. And boy, last year was really tough.
“When I have a very bad day, I always say, today I worked, tomorrow will be better. To achieve more than what you’ve ever set out to do, you’ve got to live on the edge, you’ve got to test the boundaries, and then push. You’ll never know what’s out there otherwise. If you’re given a platform, take advantage of it by speaking your truth. If you’re not given a platform, create one for yourself, for your team and for your organisation. Speak up and make sure you are heard.
—Elly Puyat, CEO, Ogilvy Philippines
USING YOUR SKILLS FOR GOOD
Posted at 5 pm
“One way that corporates can really make a big difference is when they think about what they are really good at, and find a way to use that to strengthen the capacity of a non-profit. Non-profits really struggle because there is a huge reluctance to spend money or put manpower behind anything that could be considered an administrative expense. The challenge with that is charities are often forced to be so lean that their infrastructure really doesn’t support the kind of impact that they want to have and their systems, processes are not very efficient or even effective. Just like a for-profit business needs to invest in building up their organisational capacity, so do non-profits. Oftentimes when a for-profit company comes along and brings that capacity-building to the charity, it makes all the difference. I am thinking about areas such as IT and technology, HR and training, systems design and management consulting, and any areas of specific expertise—including and especially marketing and communications.”
—Alia Eyres, CEO, Mother’s Choice
FLEXIBILITY FEEDS DIVERSITY
Posted at 3:45 pm
“Flexibility really has to be built around outputs and not inputs. When we think about flexibility in terms of time, be that days or hours worked, we’re thinking very much around the inputs that people are bringing in. We need to change the debate to talking about the outputs that people are delivering on.”
—Jennifer Woollford, fouder and director, Neon Leaders, making a case that flexible working arrangements (not just WFH!) can help companies boost their diversity in many aspects.
DEALING WITH DIVERSITY DISAPPOINTMENT
Posted at 3:40 pm
Some reactions to the findings of our fifth DEI survey:
“We still have have a long way. … There is a lot of effort being made, and there is a lot more awareness. Looking at the results of this survey, I would say it is a long journey and there is lot of distance to cover.”
—Ashutosh Srivastava, CEO APAC, GroupM
“I find it quite confronting and disappointing that we have not made as much progress as we would have liked.”
—Leigh Terry, CEO APAC, Mediabrands
“I don’t think there is a lack or intent or awareness, but perhaps there is a lack of expertise. The whole DEI area is not where you can have ad-hoc champions like you used to in the early days–you need domain specialists—people who have understood and handled complex situations across markets.”
—Ashish Bhasin, CEO, APAC, Dentsu
DEI SURVEY RESULTS
Posted at 3:30 pm
Campaign Asia-Pacific has just published a feature-length article exploring the results of the DEI survey, which was revealed at the start of the Women Leading Change conference.
Campaign-Kantar DEI survey: Policies in place, but genuine change yet to be seen
EXCLUSIVE RESEARCH: Our annual report, now in its fifth year, is yet another sombre snapshot of gender and racial equity in the marcomms industry amid an ongoing mental-health crisis. But some small improvements occur.
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