Like it or not, SEO is here to stay. The online presence of a brand is equal to or more important than its offline marketing strategy. Do you know what is meant when people talk about SEO? They are the set of online strategies that improve the positioning in the search engine results of your website according to a specific word or concept.
SEO is, metaphorically speaking, a newsstand. It is the one closest to the checkout and the one that gets the attention of your potential customers, as well as all the sales. Who among us has not looked for an accommodation, a service, or a product on the Internet and has not gone beyond the first page? At that time, you were falling prey to an SEO strategy! If you have already decided to create your website, you already have one, or you had abandoned it, but you want to recover it, you should consider the importance of carrying out an SEO audit in order to benefit from these positioning strategies. Both SEO agencies and SEO specialists can help you do it.
The SEO audit, in this way, is characterized by being a contact to know the current status of your website. If your page is new, you will know exactly what actions to take in order to be on the right track. However, if you already have a website or you simply want to resume it because you had abandoned it, you can also do a check on your current website. It is about extracting your weak points and the ones you should rely on by using an exhaustive analysis.
The audit is made up of several elements. Here are the main steps factors in a global analysis of your site:
Indexability: make sure that all our pages are being read by crawlers and, if not, your SEO specialist should be able to get the exact guidelines to remedy it.
Structure: are you organizing the information, menus, and pages of your website in a friendly way for search engines and users?
Internal linking and external linking: every positioning strategy has a more creative part, these are the links that point to your page. Whether internal or external, all of them enhance the popularity and authority of our page, so they are an essential element of the review.
Content: Search engines feed on words, on content, so your site must incorporate a certain volume of content that explains what your page is about. The content must be original, not copied from any other page, and of quality.
What is the Next Step?
After having made a study of the situation, Denver SEO Services will draw more concrete conclusions about what needs to be implemented to improve the positioning of your website. Therefore, it will be convenient that them carry out two actions: a checklist with all the necessary actions and a future action plan.