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How to Shade-Match Foundation
(No Matter Your Skin Tone)
Pick the suitable basis shade and your pores and skin shouldn’t look made up in any respect. Instead, it ought to simply appear like nice pores and skin—luminous, wholesome, and flawless. Counterintuitively, discovering a precise match with basis or tinted moisturizer isn’t the purpose, explains Kosas founder Sheena Yaitanes. “You’re trying to find the most flattering option on your skin,” she says.
Whether your vibe is subtly perfecting tint, builds-to-full-coverage cream, or one thing within the center, Yaitanes and high make-up artist and Westman Atelier founder Gucci Westman are right here that will help you zero in on the proper wear-it-forever make-up shade in your pores and skin sort.
1
UNDERTONES ARE THE KEY
No matter your pores and skin coloration, undertones matter greater than the rest, says Yaitanes. “You can get away with a foundation being slightly too dark or too light as long as the undertone is the right match,” she says. “This is particularly important for olive skin tones: Anything too warm looks muddy and takes away the brightness we’re all after. If your undertones are pink, choose a foundation that’s listed as cool. If your undertones are warm, you want a foundation with warm undertones to avoid looking ashy.”
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The Tinted Face Oil
Number of shades: 16
A drop of this attractive, tremendous concentrated oil goes a looong approach.
Kosas
Tinted Face Oil
goop, $42SHOP NOW
2
COLOR-MATCH TO YOUR PALEST COMPLEXION
Most folks’s pores and skin is darker in summer time and lighter throughout colder months. “Choose a shade that suits your skin in winter; then you can add a bit of warmth come summer,” Westman says. “If you’re super careful with your exposure to the sun, one shade can get you through all the seasons. I prefer to use two shades to create the perfect finish—I use one as a concealer and one to tie everything together.”
The Creamy Foundation
and Concealer
in One
Number of shades: 21
This works particularly nicely with a brush.
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Westman Atelier
Foundation Brush
goop, $80SHOP NOW -
Westman Atelier
Vital Skin Foundation Stick
goop, $68SHOP NOW -
Westman Atelier
Spot Check Brush
goop, $38SHOP NOW
3
SHEER, BUILDABLE FORMULAS LOOK MUCH MORE NATURAL
Full-coverage foundations don’t mimic pores and skin’s pure vibrancy and texture as convincingly as sheerer formulation, which play up your pure undertones as a substitute of masking them. You can construct a sheerer components to get extra protection, and the outcome shall be extra pure than one layer of a heavier product.
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Barely-There Tint
Number of shades: 14
Moisturizing sufficient to face in for face cream, it in some way appears like nothing on.
Saie
Slip Tint
goop, $35SHOP NOW -
Light-Coverage Serum
with Vitamin CNumber of shades: 3
Encapsulated vitamin C treats, SPF 40 protects, and the silky pigment luminizes pores and skin.
ILIA
C Beyond Triple Serum SPF 40
goop, $64SHOP NOW -
The Medium-
Coverage Foundation
with Oat MilkNumber of shades: 8
For the blemish-prone, the oat kernel extract helps mood extra oil.
Ere Perez
Oat Milk Foundation
goop, $39SHOP NOW
4
USE A BRUSH
Smooth on basis with a brush, versus mixing it in along with your fingers, for essentially the most even, natural-looking utility.
-
Otis Batterbee
Precision Makeup Brush Set
goop, $120SHOP NOW
5
WHERE TO TEST IT: HANDS, THEN FACE
“Start with a test on the back of your hand and look for a color that feels like you—you’ll know it when you see it. Once you’re down to one or two shades, try them on your whole face,” Yaitanes says. “A lot of people use just the jawline, but I think the whole cheek is important, around the nose, and even going toward the under-eye. You want to make sure the color is flattering and makes you feel good. Do you like the way you look with this foundation on more than you did when it was off? If it feels weird, it probably is.”
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Sheerest Tinted
MoisturizerNumber of shades: 8
The translucent, dewy end is magic on each pores and skin sort.
Beautycounter
Dew Skin Tinted Moisturizer
goop, $50SHOP NOW -
Light Serum with
Medium CoverageNumber of shades: 30
Hyaluronic acid and plant-based squalane are a moisture bomb for pores and skin—and the SPF 40 is the perfect bonus.
ILIA
Super Serum Skin Tint SPF 40
goop, $48SHOP NOW
6
USE NATURAL LIGHT
“Natural light is key because you can see the truest color and undertone and make sure the product is melting into your skin properly,” says Yaitanes. “Store lighting can distort how foundation appears on your skin.”
7
SPOT-CHECK POTENTIAL FLAWS
There’s nothing prettier than the look of actual pores and skin, and utilizing extra product than you want distracts from its luster and also can emphasize pores and wonderful traces. Even if in case you have blemishes, go away the unblemished areas naked. “I call it spot-checking—you target only problem areas instead of applying foundation all over your face,” says Westman.
Luminizing Medium Coverage
Number of shades: 30
Each of the 30 attractive shades flatters and soothes pores and skin with niacinamide.
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ILIA
True Skin Serum Foundation
goop, $54SHOP NOW -
Westman Atelier
The Brush Collection
goop, $470SHOP NOW
Recommended Reading
Hello, My Age Is: 50 | Makeup Artist Gucci Westman
My Morning Routine: Kosas Founder Sheena Yaitanes
The Skin Routine for Healthy-Glowy No-Makeup Makeup
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