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Hobbies are distinctive issues — everybody has one thing that they take pleasure in doing duiring their off time, and as a rule, it’s completely different for everybody.
The extra adventurous of us may head exterior for hikes or mountain climbing, whereas the homebodies calm down at residence — studying, writing, and even gaming.
But the extra entrepreneurial amongst us may discover a option to flip these hobbies right into a enterprise, and that’s what these cousins did with their candle making.
Meet Sarah Wee and Cheyenne Naidu, who began Nitwick in 2021. Despite their busy schedule, the 2 have nonetheless discovered time to create their very own enterprise, and make virtually every thing from scratch.
Who says ardour doesn’t pay?
Running a enterprise is plenty of work, particularly so since each Sarah and Cheyenne work full-time within the non-profit sector. Sarah raises funds for most cancers care and analysis on the National Cancer Centre Singapore, and Cheyenne works as a youth counsellor at Limitless.
Despite this, they at all times discovered time to spend with one another, and when Sarah proposed the thought of beginning their very own enterprise, Cheyenne was her first selection for a companion within the endeavour as candles have been already a shared curiosity between the 2.
We toyed with the thought of beginning a undertaking or enterprise for some time. It was the mixture of eager to be a bit of bit extra productive with the time we spent collectively and getting out of our consolation zone. It began out as a undertaking between the each of us, capturing scents that have been particular to our shared experiences.
– Sarah Wee, co-founder of Nitwick
To that finish, they started delving into find out how to really create their very own candles: experimenting with completely different scents, mixing fragrances, and breaking down scent profiles.
When they shared what they have been doing with their family and friends, they realised that the connotations that their scents evoked weren’t restricted to the 2 of them, and that others usually shared that connection as effectively.
So in June 2021, they lastly launched Nitwick to promote scented candles, wax sculptures, and extra.
Enjoying the inventive journey
One good thing about engaged on ardour initiatives with somebody you might be near means having enjoyable, however it additionally entails arduous work.
In reality, making a single scent may be tough. “Candle-making involves a lot of science, it is a very precise process where we’re measuring temperature, potency and balancing a ratio of ingredients,” defined Sarah.
On high of this, the scents of mixed substances can differ from the scents of particular person substances, and Sarah and Cheyenne needed to take a look at and tweak formulation for every candle, and typically even restart all the course of.
Of course, there are pleasing moments as effectively, like once they title their creations collectively. The merchandise that Nitwick places out have distinctive names — their high vendor is a candle known as Fir Leaves Navidad, a pun on the Spanish Christmas greeting of ‘Feliz Navidad’.
Other names that they’ve give you embrace ‘Beaches & Cream’, and ‘The Grape Gatsby’, a homonym of F. Scott Fitzgerald’s novel ‘The Great Gatsby’
These unique and ingenious names are not any coincidence. Sarah and Cheyenne put loads of thought into these names, and it has change into their method of placing the completion on their creations.
The actual deciding issue is that we each need to chuckle. We know not everybody will get the joke in every title, however it’s just a bit easter egg we now have that offers us a chuckle every time.Of course, it helps with standing out from the group. There are so many candle corporations on the market and there’s at all times a profit in being completely different.
– Sarah Wee, co-founder of Nitwick
These elements have introduced outcomes for Nitwick. It managed to interrupt even in simply two months, and Sarah reviews that gross sales have elevated by 400 per cent within the final quarter.
The future is shiny, and it smells good too
With such resounding success, Nitwick has already been approached by a number of companies to develop signature scents for them. One of them is The Dealing Room, a bar and restaurant specialising in luxurious whiskeys and wines.
In addition, Nitwick additionally has an ongoing exhibition at Alter Native, a non-public eating house by native chef Desmond Shen, situated at McNair Road.
Sarah and Cheyenne are additionally already arduous at work creating new scents. They have simply launched a brand new product, named Oud La La, in collaboration with native potter Ying Zi Ng, higher generally known as BerryPotter.
Given that Christmas is simply across the nook, the duo can also be planning to launch a particular candle assortment to be launched within the final quarter of this 12 months.
Currently, Nitwick has solely listed their merchandise on their web site and one other e-commerce web site Whyte Space. As such, it’s eager on exploring extra partnerships and alternatives with different companies.
“Developing fragrances is the best part of Nitwick, and being able to work with different brands and spaces to do that would be great. We would really like to do more with local artists,” expressed Sarah.
At the tip of the day, Nitwick’s founders are proof that one’s work doesn’t need to imply trudging away at one thing you discover meaningless. It can very effectively be one thing that you just wholeheartedly take pleasure in, and nonetheless helps to pay the payments.
“We both have full-time jobs and running Nitwick at the same time can get overwhelming, but we don’t see the latter as work. It’s just something we do because we’re genuinely interested and invested in this.”
“Every challenge is simply a puzzle we need to solve to move forward,” concluded Sarah.
Featured Image Credit: Nitwick
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