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Zack is again.
Have we mentioned that earlier than? Probably, since that is his FOURTH time visitor posting on The Skinny Confidential. He’s humorous, he’s witty, he’s charming and right this moment he’s right here to inform us about his mentorship expertise with Lauryn.
We love this put up as a result of Zack shares what he discovered, however these are issues you are able to do too. Whatever your trade, you’ll be able to take these tangible ideas and apply them to your individual enterprise, or life for that matter.
With that, let’s welcome Zack again to the weblog.
♡♡♡
Working with Lauryn has been such an unimaginable expertise! I’ve mad respect for the The Skinny Confidential empire she’s constructed. When she picked me to be her mentee, I used to be over the moon! But I made positive I labored for it.
I first invited Lauryn on my podcast, #NoFilter with Zack Peter, again in December 2018 to get myself on her radar. Time is efficacious, so slightly than eager to meet-up for espresso to choose somebody’s mind, I choose to ask them on my podcast to make it extra price their whereas. Luckily her schedule labored out and we hit off immediately.
The following summer time, I invited her again on, however this time together with her husband Michael. (I needed to get on HIS radar to get an in with Dear Media.) Lauryn appreciated me, adopted me on Instagram, and I’d usually interact together with her content material to maintain my face on the top-of-mind.
Then in 2021, once I noticed that she opened her mentorship program, I utilized on Instagram. I had a transparent profile image, a catchy deal with (@justplainzack), and knew she’d positively acknowledge me. That’s clearly a for much longer manner of going about it, however my level is: Always play the lengthy recreation. Don’t simply take into consideration the subsequent step, take into consideration the last word goal and all of the steps in between. Yes, it’s vital to take dangers and transfer quick, however typically constructing a relationship is what actually pays off extra in the long run.
Now, listed below are the six most beneficial classes I took away from working with Lauryn:
♡ You MUST Provide Value
It’s cute to be cute, however what extra can you supply? For me, I host a podcast that focuses on actuality TV information and “spilling the tea.” So folks now come to me and belief me to offer them the very best and the juiciest tea. I give folks entry to their favourite actuality stars by my interviews, I serve-up nice insider scoop (no low-budget tea!), and I do it in a humorous and enjoyable manner.
I’m a fast-talker and have a background in stand-up comedy, so I ensure that my tea is to-the-point and entertaining. There are one million Instagram accounts that ship information, however MY NEWS is credible and enjoyable. People know what to anticipate after they come to me — and it’s all the time a good time. Lauryn all the time jogged my memory to supply my neighborhood one thing of worth in every bit of content material I put out. It’s not all about me; it’s about what I can supply YOU.
♡ Keep Up with Social Trends
Just since you don’t “get TikTok” doesn’t imply you shouldn’t be on it. Google that shit! Study it and get your ass on it if that’s the place your goal demo is. TikTok and Instagram Reels are EVERYTHING proper now. My power lies in doing video content material that may showcase my character and wit.
Lauryn made me do a MINIMUM of 1 Reel/Video per week. That’s main as a result of at present Instagram prioritizes video content material. So it’ll push that content material to the forefront. I now purpose for at the least 4-5 Instagram Reels per week, if not every day. This helped me grown my present’s account @nofilterwithzack from 8K to over 45K followers since I began working with Lauryn. And it’s rising quickly.
Always research the market and keep on high of the traits.
Do what works for you. And even if you happen to don’t suppose it really works for you, however it works in your market, then discover a approach to MAKE IT be just right for you. Silly TikTok dances aren’t my factor; however bite-sized tea and commentary positively work for me.
♡ Have a Clear Call to Action
Once you’ve acquired their consideration, inform them what to do. Listen to the most recent podcast episode to get the complete scoop. Buy my actuality TV-inspired wine line (offered out, once more! Stay tuned for the relaunch) for a great buzz whereas watching Real Housewives. Buy tickets to my stay exhibits to take the expertise offline and cling with me IRL.
Whether it’s your Instagram captions, your bio, your episode descriptions, or simply the content material of an episode, ensure that the call-to-action is CLEAR and EASY on your shopper. Lauryn taught me that that’ll maximize conversions and ship outcomes.
♡ Play to Your Strengths & Don’t Be Afraid to Show Who You Are
Though my success lied in podcasting, Lauryn was very clear that I wanted to place myself in entrance of the digicam. She advised me I’ve a definite look and powerful character, so lean into that. My hair is a vibrant, icy platinum blonde (and I pay some huge cash for it). I’ve darkish stark eyebrows. I’ve NO FILTER (like my model) in terms of my opinions and I’m not afraid to share them. I’m not afraid to go towards the fray, however I all the time hold it light-hearted.
Find what your strengths are and play to them. Those strengths will set you other than anybody else on the sphere and make you stand-out. Too many individuals analyze the market and attempt to copy what already works for another person. Instead, give attention to what makes you distinctive and be totally unapologetic about it.
♡ COLLAB. COLLAB. COLLAB.
Lauryn is aware of the significance of collaborating with different creators. It helps to raise you each up and amplify your manufacturers. I used to be fortunate sufficient to collab with The Skinny Confidential. I’ve a background in writing, so I used to be capable of supply insights on this weblog – verify my posts right here, right here & right here. I additionally did an Instagram Takeover for @theskinnyconfidential with the HOT MESS ice curler.
Those had been two alternatives I used to be very grateful for, because it supplied added publicity for me and my model, whereas additionally giving me a chance to supply some extra worth to the TSC neighborhood. Find folks in your community and give you inventive methods to cross-pollinate. It’s the quickest (and most cost-effective) approach to develop.
♡ Set Clear Goals for Yourself
And get micro with them. Lauryn had me write out what my targets are, then beneath every aim, define the precise steps I might want to take to get there. And then define extra particular duties I must be taking every day to hit every of these metrics.
For instance, I needed to construct a stronger, extra loyal neighborhood, which meant I needed to interact and work together extra. I responded extra to feedback and DMs (time-blocking is essential right here). I began live-streaming twice every week and would reply to the stay chat. Those streams ended up being a few of my hottest content material. I’d ballot the viewers, taking questions on IG Stories, and join with them extra. Now I’ve such an unimaginable neighborhood round me, generally known as the “Zack Pack” — they usually’re trip or die! So, set your targets and get to work.
I cherished attending to work with Lauryn and I’ve feeling this received’t be the final time. If you need some sizzling insider actuality TV scoop, go observe @nofilterwithzack and hearken to the #NoFilter with Zack Peter podcast, accessible on all platforms (together with YouTube).
I even have a reality-TV impressed #NoFilter Wine line, accessible in fizzy rosé and fizzy white, packing a punch at 13% ABV, however like I mentioned, we’re offered out. Follow my IG accounts to remain updated on the relaunch! If you desire a behind-the-scene peek at working the #NoFilter empire, you will get humorous snippets over at @justplainzack.
♡♡♡
Be positive to stalk Zack on IG at @justplainzack & @nofilterwithzack. His podcast is so humorous too. Like, if you happen to’re into all issues Bravo, you gotta test it out.
x, The Skinny Confidential group.
+ if you happen to’re into housewives, stalk Dorit’s style type right here.
++ and stalk these wellness hacks from Tiffany Hendra.
GET YOUR HUSTLE ON:
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