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A lot of fuss has been made over studios sending more and more product to their streaming services, where applicable. Obviously, the biggest news of that ilk was related to Warner Bros. and their choice of moving everything in 2021 to HBO Max, as well as making Wonder Woman 1984 available on the platform last week. Would it be the death of cinema? We have no idea there, but the immediate question was about if putting Wonder Woman on HBO Max bring in more subscribers. Well, some measure of that is apparently out in the world, and the news is good for WarnerMedia, at least in that regard. Read on for more…
According to The Hollywood Reporter, a recent survey showed that a solid number of new subscribers signed up to HBO Max in order to watch the Wonder Woman sequel. In addition to Wonder Woman 1984 pulling in folks there, Disney+ apparently did very well offering up Soul on their platform, as well. All of this suggests that streaming may be a bigger fact going forward, and the 2021 plan by Warner Bros. has no sign of being aborted. The numbers speak for themselves.
Here’s a bit from their story:
WarnerMedia’s Christmas wish to lure new HBO Max subscribers by offering up Wonder Woman 1984 was granted.
According to a Screen Engine survey, 23 percent of those viewing WW84 signed up for the streaming service in order to watch the superhero sequel over the Dec. 25-27 weekend. Among that group, 14 percent said they will continue to subscribe, while 9 percent are likely to cancel soon.
Pixar’s Soul was also a big Christmas draw for the fast-growing Disney+, which has amassed more than 87 million customers in its first year of operation. HBO Max, launching in May, finished the third quarter with an eligible customer base of 28.7 million.
Neither WarnerMedia nor Disney have released Christmas weekend streaming numbers for their respective films, which are among numerous 2020 event pics forced to alter course because of the COVID-19 crisis.
According to Screen Engine, WW84 has already been watched more in its first week than any other 2020 SVOD movie, edging out Hamilton (Disney+) and Soul. Screen Engine, one of Hollywood’s leading research firms in terms of moviegoing and consumer habits, began polling home entertainment viewers in earnest after the pandemic struck.
Among existing HBO Max customers, 19 percent told Screen Engine they would likely have cancelled their subscriptions had it not been for WW84, and will now likely remain customers for the time being.
Stay tuned to see how HBO Max, as well as Disney+, continues to fare in 2021…
(Source: THR)
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