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Stop me for those who’ve heard this one earlier than. Samsung’s subsequent flagship is about to debut January 14. The firm simply confirmed earlier rumors surrounding the date for its subsequent Unpacked occasion (just about, after all). This one sports activities the title, “Welcome to the Everyday Epic.”
“Over the past year, mobile technology has taken center stage in everyday life as people are working remotely and spending more time at home,” the corporate writes. “The accelerated transition to a mobile-first world brings with it the need for devices that can transform everyday life into an extraordinary experience.”
The occasion’s timing is an fascinating artifact of 2021’s wacky present scheduling, with the COVID-19 pandemic nonetheless very a lot being entrance of thoughts. Past Unpackeds had been typically timed round Mobile World Congress. That present has been delayed till the summer time, nevertheless, in hopes of returning to an in-person occasion. So Samsung has opted to kickstart gross sales a month or so earlier this 12 months.
In reality, the occasion is a mere days after CES. Gone are the times a gadget journalist might take a number of days to decompress after the 12 months’s largest {hardware} present. It additionally, maybe, doesn’t bode properly for Samsung’s bulletins throughout CES itself (although the electronics large has greater than sufficient divisions to maintain its presence on the present fascinating).
Another odd change this 12 months is the truth that you possibly can already reserve the S21, sight unseen. There’s little doubt it will likely be a strong cellphone, although there are many questions round how the corporate will up the ante within the period of flagging smartphone gross sales. The leaks to this point have been sort of underwhelming, although Samsung’s normally acquired a few enjoyable surprises up its sleeve.
We’ve already seen sufficient of the Galaxy Buds Pro that they don’t qualify as a shock, precisely. But the corporate has a strong sufficient monitor document with earbuds that there’s motive to be excited. The AirPods Pro rivals are are mentioned to be priced at an affordable $199.
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