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McCann China has been appointed because the inventive associate for Alibaba’s Olympics marketing campaign, overlaying advertising, communications and inventive providers for the Beijing 2022 Winter Olympics. Alibaba holds a 12-year partnership take care of the Olympics.
For the Beijing 2022 marketing campaign, McCann China plans to chop via with tales of peculiar individuals and the way the Olympic Games play a significant function of their lives. The marketing campaign will share totally different tales of technological developments and the way they allow society and humanity’s growth.
Chris Tung, CMO, Alibaba mentioned, “Since 2017, Alibaba has invested … a lot as an Olympic Partner, in order to bring a smarter Olympics to a global audience for the Beijing 2022 Winter competition. The sheer scale of this has raised some fantastic challenges for our marketing and creative partner, from strategy to innovation, all the way through to the management of a massive platform for creative expression.”
Emily Chang, CEO of McCann Worldgroup China, mentioned the contract will marry McCann’s experience in creativity with the know-how experience of Alibaba “to bring an immersive experience of the Olympic spirit to everyone.”
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