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Dentsu International APAC has promoted Prerna Mehrotra to the function of CEO of media for APAC. She will report back to Ashish Bhasin, CEO of Dentsu APAC, and Peter Huijboom, world CEO for media and world purchasers.
This marks Mehrotra’s second promotion in a yr, after she stepped up 12 months in the past to supervise the media enterprise following the departure of Audrey Kwah, the previous govt group member and govt director of Dentsu’s APAC media group, who left in the long run of March “to pursue other opportunities.”
Mehrotra’s new function is along with her present duty as managing director of the media group in Singapore, a task by which she studies to Prakash Kamdar, CEO of Dentsu Singapore. Mehrotra can be answerable for driving Dentsu’s world media technique and supply in APAC and growing a portfolio of instruments and capabilities to maximise the effectiveness, relevance and efficiency of consumer’s media, the corporate stated.
Mehrotra has been overseeing manufacturers reminiscent of iProspect, Carat, Vizeum, Amplifi, Amnet and Posterscope, which have been restructured two years in the past to remove most APAC CEO roles in favour of 1 Singapore-led media group.
Her promotion marks the continued management motion at Dentsu’s APAC media unit.
After the January 2019 restructuring, former Carat APAC CEO Jonathan Chadwick was initially tapped for the job with help from Dentsu X’s Phil Adrien, however left barely three months later. By the top of March that yr, Kuah was then tapped to fill the function, once more with assist from Adrien.
Mehrotra, who was identified for delivering on regional value commitments throughout key purchasers for Dentsu International after she joined as funding head in 2016, later grew to become Carat’s chief consumer officer.
“(Mehrotra’s) integrated view across our media portfolio and her acumen of over 20+ years sets her apart from the rest,” Bhasin stated in a launch.
Huijboom added that her expertise in key markets together with India and China and her long-standing consumer relationships will guarantee the corporate continues to drive worth and excellence.
Mehrotra, in the meantime, stated the media panorama within the area has by no means been extra advanced, and shopper calls for of what manufacturers produce and the way they behave has modified quickly. “I am excited to be working with top talents from across our markets to create growth opportunities and long-term value for our clients,” she stated.
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