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A marketing campaign to advertise a well being initiative created by the Singapore Health Promotion Board and Apple is ramping up this week in a bid to encourage an lively begin to the yr.
The LumiHealth program makes use of an Apple Watch-enabled app to encourage wholesome actions on a day-to-day foundation. Participants stand to realize not solely well being advantages but in addition as much as S$380 in rewards over the two-year length of the challenge, which was initially introduced in September.
The Secret Little Agency is known to be the company behind the video selling the initiative. The company declined to remark.
The LumiHealth app gamifies the hunt for higher well being utilizing a “friendly intergalactic explorer” who guides customers to realize personalised targets based mostly on their age, gender and weight. In addition to urging train, the app additionally reminds customers to go for well being screenings and immunisations, and to take part in wellness challenges aimed toward enhancing sleep habits and weight loss program.
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