[ad_1]
Manulife Investment Management, a wealth and asset administration firm, has promoted Grace Ho, its chief advertising officer for Asia, to move of its direct digital enterprise and portfolios for the area.
The newly-created function will see Ho give attention to increasing the corporate’s digitally-enabled distribution functionality to handle a brand new set of buyer wants throughout investing and retirement, and new distribution fashions with intermediaries and direct digital platforms, in keeping with the corporate.
Recruitment for Ho’s substitute as CMO is underway and she’s going to keep on within the function till one is employed.
In her new function, Ho may have enterprise accountability for the direct digital enterprise, and be accountable for integrating digital choices resembling Manulife iFunds and submit log-in web site expertise into the agency’s digital ecosystems throughout funding and pension platforms. She may also grow to be the product proprietor of Manulife iFunds, a digital platform that permits buyers to handle their mutual fund portfolios.
Manulife iFunds has been launched in Hong Kong, Malaysia, Philippines, Singapore, and Vietnam since 2019. “Currently, Manulife iFunds is deployed to serve more than 100,000 customer accounts and over 3,000 Manulife advisors across Asia,” Ho said in a statement. “More than 70% of our accounts in Hong Kong are using Manulife iFunds, and in Malaysia, over 70% of our total transactions are handled through this digital solution since its launch in October 2020,”
Ho will use abilities she has honed over her five-year stint because the agency’s CMO to assist additional drive the adoption of this product. “We are introducing Manulife iFunds to the Singapore market to digitally enable advisors to provide better service to our investment-linked plan customers,” she added. “Across the markets where Manulife iFunds is available, our target is to achieve 100% customer adoption in three years.”
In 2020, Manulife Investment organised 75 regional webinars and digital conferences for its distribution channels and finish buyers, recording over 53,000 views. Ho has additionally used social media to disseminate market and funding insights, with over 400 posts revealed and 22 million views garnered.
Another space for Ho is the development of the vary of digital options in supporting Manulife’s captive distribution channel. “Digital solutions play a vital role in equipping our advisors with investment and market insights for the delivery of quality customer experience the way our customers want it,” she added.
[ad_2]
Source link
