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Campaign encourages residents to buy local.
A ‘Made in Abu Dhabi’ campaign launched recently features a logo that showcases a font named after the late Sheikh Zayed.
The Sheikh Zayed font is inspired by the handwriting of the founding father.
According to the ‘Made in Abu Dhabi’ Instagram page, the typeface was designed based on the handwriting and manuscripts of the professional writers in the era of Sheikh Zayed bin Khalifa Al Nahyan more than 120 years ago
The Abu Dhabi Department of Economic Development (ADDED) said the campaign will promote local national products to enhance their competitiveness and encourage consumers to ‘buy local’.
The ADDED organised a virtual workshop, during which a number of sales outlet representatives and manufacturers who own industrial establishments, participated.
Mohammed Ali Al Shorafa, Chairman of ADDED, said: “The campaign provides all manufacturers in Abu Dhabi with the opportunity to display their products on the official page of ‘Made in Abu Dhabi’ on Instagram.”
He also highlighted ADDED’s interest in supporting national manufacturers and encouraging them to expand their businesses and investments.
Al Shorafa added that the ‘Made in Abu Dhabi’ initiative aims to promote national products under a unified brand.
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