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Over 2 billon people make purchases online each year. Over the past few years, the world of eCommerce has exploded in popularity. If you are the owner of an online store, you know how competitive this industry is. Without a game plan in place, you will have a difficult time breaking through and gaining the lion’s share of your eCommerce niche. One of the main things you need to do when trying to have continued success in eCommerce is to follow current trends.
Failing to find out about and use these trends can lead to your online store looking old and outdated. Rather than dealing with the problems, this can cause, you need to take action and update your website. The following are popular eCommerce trends you need to think about using.
The Power of Personalization
When looking at new websites to shop on, most consumers want to be impressed with the design and personalization an eCommerce provider has. This is why you need to embrace the eCommerce trend of personalizing the user experience. By tracking the people who visit your website, you can recommend products they might like based on their browsing history. This can be done by storing cookies in the browser of your users.
Collecting customer data can also help you target things like coupon campaigns and product releases. Implementing these solutions will require the help of a web development professional. Once these professionals audit your website, they can provide you a detailed breakdown of the changes that should be made. With this professional help, you can start collecting data and using it to connect with customers.
Consumers View Website Security As Essential
Once a website visitor gets a feel for the personalization you offer, they will start to look at other important factors like security. Most people are extremely careful when entering sensitive information on a website. If your eCommerce website doesn’t have top-notch security and encryption in place, you could lose a lot of business. This is why you need to update your existing website security and tell visitors about these changes.
Informing visitors to your website about new passwordless authentication and data encryption can help you gain their trust. This also shows consumers that you are passionate about protecting their sensitive information. Establishing a sense of trust with new website visitors can help you turn them into customers in no time.
Voice Commerce is Gaining in Popularity
Millions of people use voice-activated devices and assistants on a daily basis. Products like the Amazon Echo have revolutionized the way people search for information and goods. Making sure the content on your eCommerce website is optimized for voice search is crucial when trying to capitalize on this trend. Using longer and more conversational phrases in your content is a great way to help voice search users find you.
An experienced marketing professional should have no problem helping you find the right keywords to use in your voice search campaigns. With their assistance, you can change and alter this campaign to reflect changes in your product line or branding approach. These marketing professionals will also monitor your campaigns to ensure you are getting your money’s worth.
Chatbots Are a Useful Tool
If a person has questions about the products offered on your website, you want them to be able to get the answer right away. When people visit your website after normal business hours, getting this type of information can be difficult. However, if you have an AI-infused chatbot program in place, you can keep consumers informed regardless of what time of day it is.
These chatbots can also be used to promote certain items to a website visitor based on what they are asking about. With minimal investment, you can update the way you communicate with the people who visit your eCommerce website.
By embracing change, you can make your online business venture a success.
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