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Green Park Content, which describes itself as an SEO-driven brand publishing agency and is part of the Unilever Foundry start-up ecosystem, appointed Lesley Renton as head of new business for APAC. She was previously general manager and director of marketing for Clearwater Communications in Singapore, a role she took up about a year ago. Renton has over 20 years of experience in Asia, working in a variety of leadership roles in global brand marketing, agencies and events, for startups and MNCs, including Travelodge Hotels Asia, Pico, Freeman, Harry’s, Sampoerna, InFocus, Rothmans and British American Tobacco. She will be responsible for managing a growing new business team, reporting to MD Marcelo Bittencourt. Headquarted in London, the company has offices in Jakarta and Singapore, opened in 2017 and 2018, respectively. It now has 65 digital experts in APAC.
EVOS Esports announced Azrul ‘J Hunter’ Anwar and Fattah ‘FattahZie’ Zakaria as new brand ambassadors, with Aaron ‘Qontra’ Chan joining the company as its new head of talent for the Malaysia and Singapore market. Anwar has close to a decade of experience in the esports scene, beginning as a professional Street Fight V player who represented Malaysia in regional and international tournaments. He regularly produces podcasts and gaming livestreams about the Malaysian esports scene. He has over 208,000 followers on his Facebook Gaming page. Zakaria streams daily, playing games such as PUBG Mobile, Mobile Legends: Bang Bang and a variety of PC titles. He has over 550,000 followers on his Facebook Gaming page and over 230,000 subscribers on YouTube. Chan was formerly operations manager of RSG and has worked in companies such as Astro, Battle Arena Malaysia and Convergys. He also has four years of experience as a shoutcaster in multiple game titles for regional and global tournaments.
Sweetshop signed the directing duo known as Christian & Patrick (Christian McKenzie and Patrick Chen) for representation across all markets. The pair has directed work major brands and have won recognition at Cannes Lions, D&AD, British Arrows, Ciclope and ADC. They have also directed music videos for Incubus, FC Kahuna and Bjork, with whom they have collaborated several times, including her 2004 Olympic Games opening ceremony performance.
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